Creating value beyond commercial outcomes: The ESG practices of online marketplaces for sustainable development

IF 7.1 3区管理学 Q1 BUSINESS Electronic Markets Pub Date : 2023-12-05 DOI:10.1007/s12525-023-00682-z

Liang Li, Mingxu Wang, Xiaohao Zhou

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Abstract

The popularity of online marketplaces continues to grow worldwide, and with it comes increased attention to the non-economic value they provide. This study aims to analyze the environmental, social, and governance (ESG) reports and news of 13 online marketplace operators and examine their engagement in ESG practices, considering their characteristics and the social environment. By comparing their practices with the generic ESG framework, the study identifies unique factors and approaches specific to ESG practices in online marketplaces, such as constructing industry ecology, contributing to national current affairs and policies, protecting intellectual property, and focusing on information and network security. The study also finds that market transactions, digital innovation, and participant ecology are three key mechanisms that explain the specificity of ESG practices in online marketplaces. The findings of this study offer an ESG framework that can be applied to online marketplaces. It highlights the importance of considering online marketplaces’ social environment and individual characteristics in developing ESG practices. This study provides insights for online marketplace operators to improve their ESG practices and contributes to a growing body of literature on non-economic value creation in online marketplaces.

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创造超越商业成果的价值:促进可持续发展的在线市场的ESG实践

在线市场的受欢迎程度在全球范围内持续增长，随之而来的是人们对其提供的非经济价值的关注。本研究旨在分析13家在线市场运营商的环境、社会和治理(ESG)报告和新闻，并考虑其特点和社会环境，考察其参与ESG实践的情况。通过将其实践与通用ESG框架进行比较，该研究确定了在线市场ESG实践的独特因素和方法，例如构建行业生态，为国家时事和政策做出贡献，保护知识产权以及关注信息和网络安全。研究还发现，市场交易、数字创新和参与者生态是解释在线市场中ESG实践特殊性的三个关键机制。这项研究的结果提供了一个可以应用于在线市场的ESG框架。它强调了在制定ESG实践时考虑在线市场的社会环境和个人特征的重要性。该研究为在线市场运营商提供了改进其ESG实践的见解，并为在线市场中非经济价值创造的文献做出了贡献。

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来源期刊

Electronic Markets Multiple-

CiteScore

14.80

自引率

15.30%

发文量

期刊介绍： Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.

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