Guest Editorial: contemporary Issues in luxury marketing and branding

IF 3.7 Q2 BUSINESS Journal of Strategic Marketing Pub Date : 2023-10-05 DOI:10.1080/0965254x.2023.2266434

George Christodoulides, Nina Michaelidou, M. Sajid Khan

引用次数: 0

Abstract

This introductory article introduces a special issue on contemporary topics in luxury marketing and branding based on a collection of papers presented at the 2021 AUS-Chalhoub Symposium. The specia...

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嘉宾评论:当代奢侈品营销和品牌问题

这篇介绍性文章介绍了一个关于当代奢侈品营销和品牌主题的特刊，该特刊基于2021年AUS-Chalhoub研讨会上发表的论文集。种社会……

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.