Pub Date : 2024-08-01DOI: 10.1080/0965254x.2024.2386002
Ashutosh Dutt, Dharun Kasilingam, Rob Angell, Jaywant Singh
Published in Journal of Strategic Marketing (Ahead of Print, 2024)
发表于《战略营销期刊》（2024 年提前出版）
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Pub Date : 2024-07-30DOI: 10.1080/0965254x.2024.2383935
Luca Marrucci, Tiberio Daddi, Brian P. McCullough
Today, the importance of sustainable tourism has become a global issue. Sport tourism is a relatively recent area of focus, and football tourism is probably the most popular in leisure sport travel...
{"title":"Sustainable mobility and sports tourism: applying the theory of planned behaviour to football supporters","authors":"Luca Marrucci, Tiberio Daddi, Brian P. McCullough","doi":"10.1080/0965254x.2024.2383935","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2383935","url":null,"abstract":"Today, the importance of sustainable tourism has become a global issue. Sport tourism is a relatively recent area of focus, and football tourism is probably the most popular in leisure sport travel...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"2 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141949288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-18DOI: 10.1080/0965254x.2024.2342499
Chih-Pin Lin, Chi-Jui Huang, Tse-Ping Dong
Investors and managers of firms producing cultural products have long confronted the problem of low success rates. This study proposes a model arguing that corporate governance, in addition rates o...
{"title":"Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture","authors":"Chih-Pin Lin, Chi-Jui Huang, Tse-Ping Dong","doi":"10.1080/0965254x.2024.2342499","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2342499","url":null,"abstract":"Investors and managers of firms producing cultural products have long confronted the problem of low success rates. This study proposes a model arguing that corporate governance, in addition rates o...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"3 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140617220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-12DOI: 10.1080/0965254x.2024.2325530
Md Asadul Islam, Dieu Hack-Polay, Mahfuzur Rahman, Francesca Dal Mas
This study aimed to examine the complex forces that influence the adoption of marketing analytics in the ready-made garments (RMG) industry in an emerging country context. The forces for change and...
本研究旨在探讨影响新兴国家成衣业采用营销分析的复杂力量。变革的力量和市场分析的作用
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Pub Date : 2024-04-11DOI: 10.1080/0965254x.2024.2340463
Remya Lathabhavan, Moovendhan V
Data analytics and digital leadership are rapidly gaining importance in this disruptive digital era. This study examines the role of digital leadership, as an antecedent, and organisational evidenc...
{"title":"Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context","authors":"Remya Lathabhavan, Moovendhan V","doi":"10.1080/0965254x.2024.2340463","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2340463","url":null,"abstract":"Data analytics and digital leadership are rapidly gaining importance in this disruptive digital era. This study examines the role of digital leadership, as an antecedent, and organisational evidenc...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"53 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140594529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-10DOI: 10.1080/0965254x.2024.2340458
Stefan Sleep, Prachi Gala, Dana E. Harrison
Information governance is crucial for firm performance. Marketing managers have been actively engaged in data analytics and information management for decision-making. Because of the role both mark...
{"title":"The impact of information governance on information quality and firm performance: role of IT/marketing collaboration","authors":"Stefan Sleep, Prachi Gala, Dana E. Harrison","doi":"10.1080/0965254x.2024.2340458","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2340458","url":null,"abstract":"Information governance is crucial for firm performance. Marketing managers have been actively engaged in data analytics and information management for decision-making. Because of the role both mark...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"7 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140594528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.1080/0965254x.2024.2319831
Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam, Ben Marder
Rollover contracts are agreements that automatically renew, or ‘roll over’, when the contracted term is completed, unless the customer has previously given notice to terminate the agreement. Althou...
展期合同是指在合同期结束后自动续约或 "展期 "的协议，除非客户事先通知终止协议。虽然...
{"title":"Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty","authors":"Muhammad Mohsin Butt, Stephen Wilkins, Joe Hazzam, Ben Marder","doi":"10.1080/0965254x.2024.2319831","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2319831","url":null,"abstract":"Rollover contracts are agreements that automatically renew, or ‘roll over’, when the contracted term is completed, unless the customer has previously given notice to terminate the agreement. Althou...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"21 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.1080/0965254x.2024.2323954
Astha Sanjeev Gupta, Jaydeep Mukherjee
The COVID-19 pandemic threatened people’s lives and livelihoods, which induced an existential hapax, changing their consumption choices. The unexpected disruption in physical retail due to the meas...
{"title":"Reviving unorganized retail stores post-COVID-19","authors":"Astha Sanjeev Gupta, Jaydeep Mukherjee","doi":"10.1080/0965254x.2024.2323954","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2323954","url":null,"abstract":"The COVID-19 pandemic threatened people’s lives and livelihoods, which induced an existential hapax, changing their consumption choices. The unexpected disruption in physical retail due to the meas...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"49 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140019362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study argues on how digital technologies and digital transformation challenge exporting firms across the globe. To respond upon this challenge, present study attempts to solve multi-fold proble...
{"title":"How digital transformation impact firm performance? The unmet needs of Indian exporting firms","authors":"Sudhir Rana, Jagroop Singh, Vinaytosh Mishra, Surender Khan, Majdi Quttainah, Sanjeev Prashar","doi":"10.1080/0965254x.2024.2318216","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2318216","url":null,"abstract":"The study argues on how digital technologies and digital transformation challenge exporting firms across the globe. To respond upon this challenge, present study attempts to solve multi-fold proble...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"11 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.1080/0965254x.2024.2307982
Joseph Lo Iacono, Joan Carlini, Cassandra France, Debra Grace
There is increased attention around employer brand in the marketing domain, as firms appreciate the strategic imperative of attracting and retaining quality employees (internal customers). This stu...
{"title":"Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model","authors":"Joseph Lo Iacono, Joan Carlini, Cassandra France, Debra Grace","doi":"10.1080/0965254x.2024.2307982","DOIUrl":"https://doi.org/10.1080/0965254x.2024.2307982","url":null,"abstract":"There is increased attention around employer brand in the marketing domain, as firms appreciate the strategic imperative of attracting and retaining quality employees (internal customers). This stu...","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":"174 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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