Stars in social media: new light through old windows?

IF 0.6 Q4 BUSINESS Journal of Media Business Studies Pub Date : 2020-04-02 DOI:10.1080/16522354.2020.1738694
Sophia Gaenssle, Oliver Budzinski
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引用次数: 14

Abstract

ABSTRACT

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media superstardom. Our overall result is that the economics of superstars remain applicable and relevant for social media stars. In line with this assessment, we find that several (allegedly) new star factors in social media, like disappearance of gatekeepers and authenticity, turn out to be just slightly different to traditional concepts. However, algorithm management and upload strategies represent novel success factors relevant for social media superstardom that are not captured by traditional superstar theories.

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社交媒体上的明星:旧窗户里的新光?
摘要本文回顾了最初针对传统媒体明星发展起来的超级明星经济学,并讨论了它们是否适用于社交媒体明星(网红、微明星)这一新兴现象。此外,我们还分析了创造社交媒体超级明星的潜在新因素。我们的总体结果是,超级明星的经济学仍然适用于社交媒体明星。根据这一评估,我们发现社交媒体中的几个(据称)新星因素,如看门人的消失和真实性,结果与传统概念略有不同。然而,算法管理和上传策略代表了与社交媒体超级明星相关的新颖成功因素,这些因素没有被传统的超级明星理论所捕获。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.00
自引率
7.70%
发文量
10
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