DIGITAL CORPORATE CULTURE AS A STRATEGIC GROWTH FACTOR FOR EMPLOYEE ENGAGEMENT

Abstract

Despite active discussions regarding the positive and negative effects of digitalization, the continuous and growing formation and development of the digital ecosystem of both organizations and the economy as a whole becomes apparent. Digital technologies and tools have transformed almost all functional areas of the modern personnel management system. In this connection, the issues of not accepting, but adapting and effectively using the digital environment by personnel are becoming much more relevant. The article is devoted to the formation of a digital corporate culture and the study of its influence on the involvement of personnel in daily work processes. The conclusions presented in the article are based not only on national expert surveys, but also on the results of author’s research of large Russian companies on the use of digital tools by staff in solving work tasks.