EVALUATION OF THE APPLICANT BY PROFILING A PAGE ON A SOCIAL NETwORK

Abstract

At the moment, many companies are considering candidates without work experience. There is no objective information to evaluate the applicant, but at the same time almost everyone finds their first job. In the absence of basic characteristics when hiring, HR services need to approach the evaluation of the candidate from other sides. One of the ways to make a portrait of a candidate is to analyze his page on social networks. Social networks can serve as a good source of information about hobbies, interests, and past projects of the applicant. Profiling technology is used for qualitative assessment of social networks. The theoretical analysis presented in the study showed that there is a variety of methods of profiling people used in various fields, including personnel services. The most promising technology is the evaluation of the applicant using digital profiling. In the course of the study, the problem of compiling a complete portrait of a candidate was identified, provided that there are no basic characteristics for evaluation in the resume (such as work experience, seniority, acquired skills and achievements). The novelty of the study lies in the fact that the technology of social media profiling is not widely used among HR services. The practical significance of the use of social media profiling lies in the fact that it is on the basis of this technology that a recruiter can make a primary conclusion about an applicant who has no work experience.