Sentiment Analysis of User Preference for Old Vs New Fintech Technology Using SVM and NB Algorithms

IF 1.4 Q4 ENGINEERING, INDUSTRIAL Management Systems in Production Engineering Pub Date : 2023-12-01 DOI:10.2478/mspe-2023-0041
Tubagus Asep Nurdin, M. Alexandri, W. Sumadinata, R. Arifianti
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Abstract

Abstract The aim of this study is to use sentiment analysis to compare the efficiency of old and new fintech technologies by collecting data from various sources and analyzing it using the SVM and NB algorithms. The study seeks to identify opinions or feelings from text in order to provide a clear picture of public opinion and the direction of the debate regarding old and new fintech technologies. The results of the study show that the SVM algorithm has an average accuracy of 87.32% and the NB algorithm has an average accuracy of 81.56% in testing the sample data in a comparison of old and new fintech technology on the internet. The study tested data in a comparison of two specific arguments, namely the debate about which technology is more efficient in old and new fintech on the internet. Despite many unresolved arguments, the study successfully proved that new fintech is more preferred than old fintech, with 71% positive sentiment directed towards new fintech. However, the dataset also found that 62% negative sentiment is directed towards new fintech, indicating that although new fintech is more preferred, there are still some issues that need to be addressed. One reason for negative sentiment towards new fintech may be the continued concerns about security and privacy of user data. Furthermore, other factors that may cause negative sentiment towards new fintech include a lack of understanding about how the technology works.
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使用 SVM 和 NB 算法对用户对新旧金融科技的偏好进行情感分析
本研究的目的是通过从各种来源收集数据并使用SVM和NB算法进行分析,使用情感分析来比较新旧金融科技技术的效率。该研究旨在从文本中识别意见或感受,以提供关于新旧金融科技技术的公众舆论和辩论方向的清晰图景。研究结果表明,在互联网上新旧金融科技技术对比的样本数据测试中,SVM算法的平均准确率为87.32%,NB算法的平均准确率为81.56%。该研究测试了两种具体论点的比较数据,即关于互联网上新旧金融科技中哪种技术效率更高的争论。尽管有许多尚未解决的争论,但该研究成功地证明了新金融科技比旧金融科技更受欢迎,71%的人对新金融科技持积极态度。然而,该数据集还发现,62%的负面情绪是针对新金融科技的,这表明尽管新金融科技更受欢迎,但仍有一些问题需要解决。对新金融科技持负面看法的一个原因可能是对用户数据安全和隐私的持续担忧。此外,可能导致对新金融科技产生负面情绪的其他因素包括对技术如何运作缺乏了解。
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来源期刊
CiteScore
4.30
自引率
13.30%
发文量
48
审稿时长
10 weeks
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