Consumer Purchase Likelihood of Landscape Management Pest Scouting Program

IF 1 4区 农林科学 Q3 HORTICULTURE Horttechnology Pub Date : 2023-12-01 DOI:10.21273/horttech05268-23
Andrew H. Jeffers, B. Behe, Michael Vassalos, William C. Bridges, Sarah A. White
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Abstract

The US landscape industry consists of 632,000 businesses with >1 million persons employed in 2022. The most common service that landscape service providers (LSPs) perform is pest management. Over the past 25 years, LSPs have been challenged to adopt more holistic approaches to pest management via the use of nonchemical and less toxic chemical controls. Integrated pest management (IPM), specifically scouting, may be a useful approach for LSPs to manage pests more sustainably and market new services, such as biological control releases. Scant literature is available on LSP scouting practices or consumer acceptance of scouting services. The goal of this study was to determine if IPM-aware consumers were more likely to purchase a scouting program offered by an LSP. An online survey was distributed across the United States through a third-party panel service. The final sample included 928 usable responses. Data were analyzed using a binary logistic regression model. Fifty-seven percent of respondents reported having some knowledge or were very knowledgeable of IPM. Respondents 65 years of age and older were 13.1% points less likely to purchase a scouting service. Education level did not influence purchase likelihood. Consumer knowledge of IPM had a positive influence on the purchase likelihood, respondents with “some knowledge” (5.6%) and “very knowledgeable” (8.6%) were more likely to buy IPM services. Further, if the consumer was open to purchasing the scouting program, it is plausible that they might be more willing to allow an LSP to use a combination of chemical and nonchemical methods to manage pests.
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消费者购买景观管理害虫侦察计划的可能性
到2022年,美国景观产业由63.2万家企业组成,就业人数超过100万。景观服务提供商(lsp)最常见的服务是害虫管理。在过去的25年里,LSPs面临着通过使用非化学和毒性较小的化学控制来采用更全面的害虫管理方法的挑战。害虫综合管理(IPM),特别是侦查,可能是lsp更可持续地管理害虫和销售新服务(如生物防治释放)的有用方法。关于LSP侦察实践或消费者对侦察服务的接受程度的文献很少。本研究的目的是确定是否有ipm意识的消费者更有可能购买由LSP提供的侦察计划。一项在线调查是通过第三方小组服务在美国各地进行的。最终样本包括928个可用回复。数据分析采用二元逻辑回归模型。57%的受访者表示对IPM有一些了解或非常了解。65岁及以上的受访者购买童军服务的可能性低13.1%。受教育程度对购买可能性没有影响。消费者对IPM的了解对购买可能性有正面影响,“有一些了解”(5.6%)和“非常了解”(8.6%)的受访者更有可能购买IPM服务。此外,如果消费者愿意购买侦察程序,他们可能更愿意允许LSP使用化学和非化学方法的组合来管理害虫。
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来源期刊
Horttechnology
Horttechnology 农林科学-园艺
CiteScore
2.30
自引率
10.00%
发文量
67
审稿时长
3 months
期刊介绍: HortTechnology serves as the primary outreach publication of the American Society for Horticultural Science. Its mission is to provide science-based information to professional horticulturists, practitioners, and educators; promote and encourage an interchange of ideas among scientists, educators, and professionals working in horticulture; and provide an opportunity for peer review of practical horticultural information.
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