Factors affecting sustainable consumption behavior: Roles of pandemics and perceived consumer effectiveness

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2023-12-11 DOI:10.1016/j.clrc.2023.100158
Tri Cao Minh, Nga Nguyen Thi Quynh
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Abstract

The objective of the study is to assess the roles of pandemics and perceived consumer effectiveness in factors affecting the sustainable consumption behavior in the Vietnam's context. Based on two main theoretical foundations: Ajzen's TPB theory (1991) and Schwartz's NAM model (1977), the study used both qualitative and quantitative research methods with 9 scales of 43 observed variables. 645 valid survey responses were collected from five major cities in Vietnam in 2022 and were analyzed by using SPSS and SmartPLS 3.8 softwares. The results showed that pandemics have positive impacts on factors affecting the sustainable consumption behavior, including: environment concern, attitudes, subjective norms, perceived behavioral control, personal norms. Except the subjective norms factor which did not reach statistical significance, the remaining hypotheses were tested to have positive impacts on the intention and sustainable consumption behavior. In addition, the study also demonstrated a positive moderating effect of perceived consumer effectiveness on the relationship between intention and sustainable consumption behavior. Some managerial implications and future researches are also suggested.

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影响可持续消费行为的因素:大流行病和消费者认知效果的作用
本研究的目的是评估流行病和感知到的消费者有效性在影响越南可持续消费行为的因素中的作用。本研究以Ajzen的TPB理论(1991)和Schwartz的NAM模型(1977)两大理论基础为基础,采用定性和定量相结合的研究方法,共9个尺度,43个观测变量。通过SPSS和SmartPLS 3.8软件对2022年越南5个主要城市的645份有效调查问卷进行分析。结果表明,流行病对影响可持续消费行为的因素有正向影响,包括环境关注、态度、主观规范、感知行为控制和个人规范。除主观规范因素未达到统计显著性外,其余假设对意向和可持续消费行为均有正向影响。此外,研究还发现,感知消费者效能对意向与可持续消费行为之间的关系具有正向调节作用。并提出了一些管理启示和未来的研究方向。
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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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