Cleaner and Responsible Consumption最新文献

Packaging for a greener tomorrow: A structural equation model of consumer intentions to purchase environmentally friendly packaged foods in Germany

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-04-15 DOI: 10.1016/j.clrc.2025.100275

Pia Drechsel , Alexander H. Kracklauer , Klaus Menrad , Thomas Decker

The intensive use of plastics, especially single-use packaging, in the food industry significantly impacts the environment. Reducing conventional food packaging is, therefore, a global challenge. While consumers drive market acceptance, it is essential to better understand their decision-making processes. Despite numerous studies, gaps remain in comprehending how consumers form preferences and behavioral intentions regarding sustainable food packaging, particularly concerning their affective and cognitive appraisals. This field study investigated 492 participants directly at the point of sale in four supermarkets across Germany, ensuring that participants were actively engaged in food-purchasing decisions, with their attention already focused on grocery shopping. The study reveals the multifarious factors influencing consumers' preferences and behavioral intentions toward environmentally friendly food packaging alternatives. By applying a structural equation model, it becomes evident that consumer choices are predominantly driven by preferences and emotions rather than knowledge and rational considerations. Environmental concerns also strongly influence consumer awareness and preferences; however, other factors have a greater impact on their behavioral intentions. Our study's distinct approach provides valuable insights into consumer decision-making and highlights that emotionally engaging consumers can strengthen their intrinsic motivation for responsible plastic packaging choices.

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引用次数: 0

One size does not fit all consumers: How social context shape the behavioral drivers behind organic food purchases

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-04-15 DOI: 10.1016/j.clrc.2025.100273

López-Sintas Jordi , Giuseppe Lamberti , Negin Abedini

This study investigates the intricate relationship between cognitive sociology and sustainable eating practices, specifically focusing on organic food purchase behaviours. We aim to uncover the complex social drivers influencing these behaviours by bridging social practice theory with sustainable consumption patterns. We extend traditional models that primarily focus on individual drivers of eco-food purchase behaviours by examining how the broader social context shapes and modulates the strength of individual factors. Using data for a representative sample of the Spanish population, we developed a comprehensive model that reveals how social practices contribute to explaining heterogeneity in the effects of various drivers. Our analysis identified four distinct social mechanisms that shape organic food purchase practices. These mechanisms differ significantly in how they influence the sequential determinants of behaviour. Notably, we found that age and family lifecycle stage were more influential in explaining these differences than social position. The results of our study underscore the need for nuanced policy interventions sensitive to the heterogeneous social determinants of organic food purchase behaviours. We advocate for targeted approaches based on a deeper understanding of these social mechanisms, as this would lead to more effective and inclusive sustainable consumption policies. Our research contributes to the growing body of literature on sustainable consumption by highlighting the critical role of cognitive processes shaped by social food purchase behaviours in understanding and promoting sustainable nutrition. Our findings have significant implications for policymakers, marketers, and researchers seeking to encourage more sustainable food choices in diverse populations.

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引用次数: 0

Sustainable food consumption behaviors of generations Y and Z: A comparison study

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-04-11 DOI: 10.1016/j.clrc.2025.100272

My Hanh Doan, Anna-Lena Drossel, Remmer Sassen

This study examines the differences in food consumption behaviors between generations Y and Z to support the strategy development for a generational transition towards sustainable food consumption. Empirical data for the study is collected through an online survey with the participation of 175 young people in Germany. The Young Consumers’ Sustainable Consumption Behaviors (YCSCB) scale by Fischer et al. (2017) is applied as a foundation for questionnaire development with necessary adaptation to the topic of the study. This analysis theoretically breaks down the sustainable food consumption behavior measurement into thematic sub-categories that reflect specific aspects of food consumption among young adults, including throwaway-, carnivore-, healthy-lifestyle, food awareness, and food cost saving. The findings show that generation Z has greater food cost savings than generation Y. Besides age, correlations between gender and sustainable parental household to sustainable food awareness and food cost savings were also found. In order to efficiently promote sustainable consumption ideology and habits to different generations, businesses and social policies should tailor marketing and education campaigns such as emphasizing food cost saving to generation Z, or highlighting health benefits to men. The methodology and measurement scale applied in this study could be replicated in different research settings across different population groups and contextual factors.

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引用次数: 0

Green growth and sustainability: A systematic literature review on theories, measures and future directions

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-04-08 DOI: 10.1016/j.clrc.2025.100274

Rameesha Zahir Khan, Lutfi Abdul Razak, Gamini Premaratne

Green growth policies are designed to simultaneously tackle climate change and drive economic growth, making them increasingly prominent across various economies. Although qualitative, case-study-based research has provided valuable insights into green growth, there remains a significant gap in quantitative and cross-country analyses. To address this research deficit, it is essential to have a more comprehensive understanding of the green growth literature. Accordingly, our objectives are threefold: (i) to highlight the concepts, definition, and underlying theories of green growth as documented in the literature; (ii) to identify the trends of publications in the green growth literature and highlight the emerging research areas of green growth; and (iii) to state the identified gap in previous studies and other worthwhile empirical investigations for subsequent examination by future studies on green growth. We utilized the 5 databases Scopus, IEEE Explore, Web of Science (WoS), Springer Nature and Google Scholar, VOSviewer, and Biblioshiny R package to examine 13,552 publications published between 1991 and 2024. After deploying a comprehensive screening process, the review considered 167 final studies based on the importance of green growth. The study highlights influential authors and emphasizes the dominant role of green technological innovations, renewable energy consumption, and digitalization on environmental sustainability. Keyword clusters related to green growth include green economic growth and ecological sustainability. Our findings suggest that some measures have been adopted to capture the level of green growth, including a single indicator, data envelopment analysis, and the composite index. Furthermore, enormous investigations have been conducted in some regions of green growth. Other Areas, such as circular economy, waste management, governance, and quality institutions, have not received as much interest. Finally, our research highlights data limitations significantly hindering more robust assessments across countries.

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引用次数: 0

Empirical analysis of smart eating habits

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-03-26 DOI: 10.1016/j.clrc.2025.100271

Ayu Washizu , Ita Sayaka

There remains a lack of theoretical understanding regarding the effects of smart systems on people's eating habits. Furthermore, few empirical studies have comprehensively analyzed the impact of smart food systems on users, considering the users' environmental orientation. To address this gap, we conducted an empirical analysis using a uniquely designed questionnaire survey and investigated the influence of smart social background and smart consciousness and behavior on cooking effort indicators among cooks utilizing convenience foods. Our analysis employed a theoretical model based on the household production function. Our empirical findings show that smart social background, consciousness, and behavior, along with increased environmental orientation, amplify convenience food use reducing cooking efforts among cooks. Our theoretical model suggests that cooks with smart and environmentally oriented behaviors tend to have more comprehensive eating habits and value on their cooking efforts, allowing them to choose their level of engagement wisely. However, if cooks aim to reduce their environmental impact without awareness of superior convenience food options, they might exert more effort. Smarter eating habits consistently improve cooks' well-being, particularly when combined with an environmental orientation towards convenience foods. Providing environmentally oriented cooks with guidance on the appropriate use of convenience foods emerges as a critical policy consideration. Furthermore, currently available convenience foods do not alleviate the burden on cooks when making menu decisions. Thus, it is essential to develop policies addressing these challenges. This study confirmed that smarter eating habits and an environmental orientation experience consistently improve the well-being of cooks.

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引用次数: 0

The influence of carbon perception on sustainable behaviors: Tailoring sustainability strategies based on individuals' levels of openness to green technology adoption

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-03-24 DOI: 10.1016/j.clrc.2025.100270

Sasichakorn Wongsaichia , Teerapong Pienwisetkaew , Wanwisa Wannapipat , Khwanjira Ponsree , Chavis Ketkaew

Global concerns over rising carbon emissions emphasize the critical role of individual actions in mitigating climate change. Technology provides a powerful means to support sustainable behavior, offering tools that help individuals monitor, manage, and reduce their carbon footprints effectively. This study extends the value-belief-norm theory to examine how perceived carbon impact influences sustainable behavior, focusing on how openness to green technology adoption (traditionalists versus technology enthusiasts) moderates this relationship. We explore both direct and indirect pathways from perceived carbon impact to sustainable behavior, with environmental awareness and intention to adopt green technology as key mediators. Using multigroup structural equation modeling, data from 542 users of a carbon footprint platform in Thailand were analyzed. Results reveal distinct pathways: traditionalists rely on an indirect route where perceived carbon impact promotes sustainable behavior through enhanced environmental awareness and intention, while technology enthusiasts display a direct link between perceived carbon impact and sustainable behavior. Despite these differences, the overall effect of perceived carbon impact on sustainable behavior remains similar across groups. These findings underscore the need for targeted sustainability interventions. For traditionalists, strategies that build environmental awareness and foster intentions to adopt green technologies are more effective, whereas for technology enthusiasts, emphasizing direct technology-enabled actions can drive significant behavioral change.

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引用次数: 0

Exploring AI-enabled green marketing and green intention: An integrated PLS-SEM and NCA approach

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-03-21 DOI: 10.1016/j.clrc.2025.100269

Osama Sohaib , Aamna Alshemeili , Tariq Bhatti

As the world becomes more conscious of sustainability issues, businesses are progressively adopting green marketing tactics to attract environmentally aware customers. The emergence of artificial intelligence (AI) has significantly transformed green marketing, opening up novel avenues for promoting sustainable consumption. This study explores various AI-enabled green marketing strategies (AI-enabled strategic, Tactical and Internal green marketing orientation) and their impact on fostering customer trust and satisfaction, ultimately influencing green intention. Data were collected from consumers in the UAE. The research uses an integrated approach, combining Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). The findings from both PLS-SEM and NCA highlight the significance of AI-enabled green marketing, trust, and satisfaction as essential factors for fostering green intention. Additionally, Importance-Performance Map Analysis (IPMA) offers further insights and managerial recommendations for enhancing sustainability practices. This study sheds light on the potential of AI in shaping green marketing strategies and their influence on driving sustainable consumer behavior.

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引用次数: 0

Me, us, or the planet: Who comes first? An explanatory analysis of consumer motivation for sustainable food consumption

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-03-20 DOI: 10.1016/j.clrc.2025.100268

Mariarosaria Simeone , Fabio Verneau , Carlo Russo

This study examines three key research questions related to altruistic and egoistic motivations for sustainable behavior. It explores whether altruism is an intrinsic characteristic or context-dependent, if the distinction between altruism and egoism should be modeled as a binary or a continuum, and whether a linear or multidimensional approach is more suitable. The study, conducted using data from a sample of 396 Italian consumers suggests that motivations for sustainable consumption may shift depending on specific issues and highlights the limitations of using a binary framework to measure these motivations. This research contributes to understanding the complex drivers behind sustainable behavior emphasizing the roles of egoism and altruism. It was found that these motivations vary across consumers, with altruism emerging as a mix of personal traits and contextual factors. Furthermore, a binary framework for understanding consumer attitudes is insufficient, as a third group was identified, blending both altruistic and egoistic elements. The study also highlighted the importance of awareness campaigns and suggested that combining altruistic and egoistic appeals in advertising can be more effective than focusing on just one motivation.

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引用次数: 0

Examining the role of social media in fostering responsible consumption: Insights from Bitcoin Adoption trends (2015–2023)

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-03-10 DOI: 10.1016/j.clrc.2025.100266

Yu Ge , Haochuan Wang , Kenny Soon Lee Cheah , Azni Zarina Binti Taha

Social media plays a critical role in influencing Bitcoin adoption trends from 2015 to 2023, acting as both an enabler and a disruptor. While platforms have enhanced public awareness of cryptocurrency, they have also fuelled challenges such as misinformation and impulsive behavior, often undermining responsible consumption of Bitcoin as a financial tool. This dual role underscores the need for targeted interventions to ensure that the adoption of Bitcoin aligns with ethical and informed practices. To foster responsible consumption, social media platforms must address the issue of content imbalance. Algorithms that prioritize sensationalism over educational material often mislead users, steering them toward impulsive decisions. A redesign of these algorithms is essential to elevate balanced, fact-based content that empowers users to make informed choices about Bitcoin. Additionally, introducing verified content tags can serve as a vital measure to combat misinformation, ensuring that users can easily identify credible information sources. Regulatory frameworks are another cornerstone of promoting responsible consumption in the cryptocurrency space. By implementing transparency guidelines and ethical standards for influencers and content creators, stakeholders can mitigate manipulation and foster trust within the digital ecosystem. By integrating these measures, social media can evolve into a platform that not only supports Bitcoin adoption but also ensures it is guided by responsible consumption principles. Such a transformation is vital to harnessing social media's potential while minimizing the risks posed to individuals and the broader financial community.

从 2015 年到 2023 年，社交媒体在影响比特币应用趋势方面发挥着至关重要的作用，既是推动者，也是破坏者。虽然平台提高了公众对加密货币的认识，但也助长了错误信息和冲动行为等挑战，往往破坏了比特币作为金融工具的负责任消费。这种双重角色凸显了有必要采取有针对性的干预措施，以确保比特币的采用符合道德和知情的做法。为了促进负责任的消费，社交媒体平台必须解决内容失衡的问题。优先考虑煽情而非教育材料的算法往往会误导用户，引导他们做出冲动的决定。重新设计这些算法对于提升平衡的、基于事实的内容至关重要，这些内容能增强用户对比特币做出明智选择的能力。此外，引入经过验证的内容标签可以作为打击错误信息的重要措施，确保用户可以轻松识别可信的信息来源。监管框架是促进加密货币领域负责任消费的另一个基石。通过对影响者和内容创作者实施透明度准则和道德标准，利益相关者可以减少操纵行为，并在数字生态系统中培养信任。通过整合这些措施，社交媒体可以发展成为一个平台，不仅支持比特币的采用，而且确保其遵循负责任的消费原则。这种转变对于利用社交媒体的潜力，同时最大限度地降低对个人和更广泛的金融界造成的风险至关重要。

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引用次数: 0

Benefit perceptions and their influence on the willingness to join community supported agriculture (CSA)

IF 3.7 Q2 ENVIRONMENTAL SCIENCES

Cleaner and Responsible Consumption

Pub Date : 2025-03-09 DOI: 10.1016/j.clrc.2025.100263

Stefan Galley , Rita Saleh , Patrick Bottazzi

In this study, we focus on non-members’ benefit perception of Community Supported Agriculture (CSA) and their willingness to join. We look into how information impacts the perception of CSA benefits, their relevance, and how these benefits and other factors such as trust levels, subjective knowledge, sustainable food shopping behaviour, political orientation and socio-demographics, influence the willingness to join. We conducted an online between-subject experiment. Respondents (N = 754) were divided in six groups, five groups were exposed to one benefit of CSA (i.e., either to the nutritional, sustainability, solidarity, transparency or community benefit) each, with the sixth group being the control group. Our experiment revealed that regardless of the information given, farmers were perceived to benefit the most from CSA, followed by society and lastly by the individual. However, all participants ranked individual benefits and environmental sustainability as most important for them, followed by solidarity with farmers, transparency and community aspects. Moreover, the results show that the more beneficial CSAs are seen, the higher the willingness to join. While information on benefits such as solidarity with farmers, nutritional quality and community are effective in reaching young, educated and often female members, nutritional benefits are addressing environmentally conscious and conservative consumers. Overall, information on nutrition and environmental sustainability led to the highest wilingness to join. By communicating primarily about the nutritional benefits and environmental sustainability of CSAs, and not only about altruistic benefits, a wider spread and integration of CSA could be achieved, ultimately fostering a sustainable food production and consumption mindset.

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引用次数: 0