{"title":"Class Conflict and Spatial Domination in the Neoliberal City","authors":"Rodrigo B Castilhos","doi":"10.1093/jcr/ucad079","DOIUrl":null,"url":null,"abstract":"This paper analyzes spatial domination in middle-classed spaces––the spaces that cater to the dispositions, status, and lifestyle ideals of middle-class groups––of the neoliberal city. Grounded in interdisciplinary scholarship on the neoliberal city, the paper introduces a typology of middle-classed spaces that maps out different combinations of cross-class hostility and cordiality in dynamics of spatial domination. Through an extended case study of a new upscale neighborhood bordering a slum area in a southern Brazilian city, the paper unveils the socio-historic conditions that inform the localized cross-class relations and situate it in the spatial typology. With the support of a semiotic square, the paper then identifies, relates, and analyzes the hostile (‘takeover’ and ‘repression’) and cordial (‘makeover’ and ‘concession’) spatial practices by which dominant agents produce one specific type of middle-classed space. Through these practices, dominant agents improve the status, experience, and market value of the neighborhood for target upper-middle-class consumers, while further disenfranchising the poor from its spaces—effectively reproducing deep-rooted historical patterns of social exclusion. This study extends research on status consumption and spatiality while also adding insights into the role of the state in consumption and market dynamics.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"21 1","pages":""},"PeriodicalIF":5.7000,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1093/jcr/ucad079","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This paper analyzes spatial domination in middle-classed spaces––the spaces that cater to the dispositions, status, and lifestyle ideals of middle-class groups––of the neoliberal city. Grounded in interdisciplinary scholarship on the neoliberal city, the paper introduces a typology of middle-classed spaces that maps out different combinations of cross-class hostility and cordiality in dynamics of spatial domination. Through an extended case study of a new upscale neighborhood bordering a slum area in a southern Brazilian city, the paper unveils the socio-historic conditions that inform the localized cross-class relations and situate it in the spatial typology. With the support of a semiotic square, the paper then identifies, relates, and analyzes the hostile (‘takeover’ and ‘repression’) and cordial (‘makeover’ and ‘concession’) spatial practices by which dominant agents produce one specific type of middle-classed space. Through these practices, dominant agents improve the status, experience, and market value of the neighborhood for target upper-middle-class consumers, while further disenfranchising the poor from its spaces—effectively reproducing deep-rooted historical patterns of social exclusion. This study extends research on status consumption and spatiality while also adding insights into the role of the state in consumption and market dynamics.
期刊介绍:
Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research.
To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings.
JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms.
Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.