This research tests a solution for consumers to recover faster from negative experiences. We identify this solution by examining how the manner in which review writers express their emotions and rational thoughts in their reviews causally influences review writers. The results of five studies (field data and experiments) show that, similar to writing about traumatic life events, when review writers express both emotional and rational aspects in reviews about negative consumption experiences, they feel better afterwards (ie, they recover affectively), and are more likely to purchase again (ie, they recover cognitively). We further examine why writing integrated reviews has positive effects on review writers by collecting biophysiological response data, which provides support for an account related to affective recovery, and by analyzing thought listing data, which provides support for an account related to cognitive recovery. This research shows that writing online reviews can serve as a digital therapy tool that helps consumers recover from negative experiences.
{"title":"Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers","authors":"Alisa Yinghao Wu, Vicki G Morwitz","doi":"10.1093/jcr/ucae037","DOIUrl":"https://doi.org/10.1093/jcr/ucae037","url":null,"abstract":"\u0000 This research tests a solution for consumers to recover faster from negative experiences. We identify this solution by examining how the manner in which review writers express their emotions and rational thoughts in their reviews causally influences review writers. The results of five studies (field data and experiments) show that, similar to writing about traumatic life events, when review writers express both emotional and rational aspects in reviews about negative consumption experiences, they feel better afterwards (ie, they recover affectively), and are more likely to purchase again (ie, they recover cognitively). We further examine why writing integrated reviews has positive effects on review writers by collecting biophysiological response data, which provides support for an account related to affective recovery, and by analyzing thought listing data, which provides support for an account related to cognitive recovery. This research shows that writing online reviews can serve as a digital therapy tool that helps consumers recover from negative experiences.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141338730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Extant literature and common marketing practices converge around the idea that stronger self-links to a brand and its products lead to increased brand loyalty. In this paper, we challenge this conventional notion by revealing situations where the preference for self-linked brands diminishes, despite the self-links remaining unchanged. We introduce a key distinction between two types of consumer identities based on whether identity expression relies on specific products: product-dependent (e.g., chef) and product-independent (e.g., foodie). Our theory posits that self-links to products exert less influence on preference when a product-independent identity is prominent. Across five studies examining consumer leisure identities, we find that priming a product-independent (vs. product-dependent) identity reduces preference for self-linked products/brands. Interestingly, it can also enhance preference for negatively self-linked (dissociative) products/brands among materialistic consumers. In a sixth experiment and a real-world Facebook study, we illustrate that the extent to which consumers’ identity is chronically product-independent can be assessed either directly or indirectly from social media interests, allowing for more effective targeting of brand-switching appeals. Adding to the literature on the symbolic role of products in identity expression, our research uniquely investigates the functional role of products in identity expression and its profound impact on product/brand preference.
{"title":"Identities without Products: When the Preference for Self-Linked Products Weakens","authors":"Liad Weiss, Robin J Tanner","doi":"10.1093/jcr/ucae038","DOIUrl":"https://doi.org/10.1093/jcr/ucae038","url":null,"abstract":"\u0000 Extant literature and common marketing practices converge around the idea that stronger self-links to a brand and its products lead to increased brand loyalty. In this paper, we challenge this conventional notion by revealing situations where the preference for self-linked brands diminishes, despite the self-links remaining unchanged. We introduce a key distinction between two types of consumer identities based on whether identity expression relies on specific products: product-dependent (e.g., chef) and product-independent (e.g., foodie). Our theory posits that self-links to products exert less influence on preference when a product-independent identity is prominent. Across five studies examining consumer leisure identities, we find that priming a product-independent (vs. product-dependent) identity reduces preference for self-linked products/brands. Interestingly, it can also enhance preference for negatively self-linked (dissociative) products/brands among materialistic consumers. In a sixth experiment and a real-world Facebook study, we illustrate that the extent to which consumers’ identity is chronically product-independent can be assessed either directly or indirectly from social media interests, allowing for more effective targeting of brand-switching appeals. Adding to the literature on the symbolic role of products in identity expression, our research uniquely investigates the functional role of products in identity expression and its profound impact on product/brand preference.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141348832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers’ repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways that consumers use their cultural repertoires and institutional resources during unsettled times. Formulaic uses are when consumers mobilize familiar cultural tools and existing resources to resettle. Versatile uses are when consumers develop new cultural tools to transform while working within demanding institutional resources. Freewheeling uses are when consumers mobilize familiar cultural tools for play but rework institutional resources to be less demanding. Finally, troubleshooting uses are when consumers extend their existing cultural tools to suffice but reject institutional resources. These varied uses of culture capture how consumers either mobilize or develop their cultural repertoires and institutional resources to serve different ends. This study provides a more dynamic, pragmatic, and nuanced explanation of how consumers summon culture to solve problems during unsettled times. A conceptual model explains this process, and the discussion highlights the theoretical contributions.
{"title":"Using Cultural Repertoires during Unsettled Times","authors":"Ye (Nicole) Yang, Julie L Ozanne, Marcus Phipps","doi":"10.1093/jcr/ucae036","DOIUrl":"https://doi.org/10.1093/jcr/ucae036","url":null,"abstract":"This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers’ repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways that consumers use their cultural repertoires and institutional resources during unsettled times. Formulaic uses are when consumers mobilize familiar cultural tools and existing resources to resettle. Versatile uses are when consumers develop new cultural tools to transform while working within demanding institutional resources. Freewheeling uses are when consumers mobilize familiar cultural tools for play but rework institutional resources to be less demanding. Finally, troubleshooting uses are when consumers extend their existing cultural tools to suffice but reject institutional resources. These varied uses of culture capture how consumers either mobilize or develop their cultural repertoires and institutional resources to serve different ends. This study provides a more dynamic, pragmatic, and nuanced explanation of how consumers summon culture to solve problems during unsettled times. A conceptual model explains this process, and the discussion highlights the theoretical contributions.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Most relatively affluent consumers are fighting a losing battle with material disorder in their homes. No matter how hard they try to rein it in, material disorder always comes out on top. We argue that part of the continued obduracy of material disorder is because of its messy understanding. We clarify material disorder’s muddled conceptual boundaries by theorizing from an ethnographic investigation of consumers who recently dealt with material disorder through decluttering their homes. Leveraging twin analytical lenses that we label the possessive materialist and post-materialist lenses, we surface two distinct yet inter-dependent forms of disorder (disorder-as-untidiness, and disorder-as-clutteredness) that together plague consumers’ homes. We contribute a pluralized understanding of material disorder, ie, disorders not disorder. We also offer novel insight into agentic struggles between consumers and home possessions over material dis/orders.
{"title":"The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes","authors":"Johanna Gollnhofer, Kushagra Bhatnagar, B. Manke","doi":"10.1093/jcr/ucae034","DOIUrl":"https://doi.org/10.1093/jcr/ucae034","url":null,"abstract":"\u0000 Most relatively affluent consumers are fighting a losing battle with material disorder in their homes. No matter how hard they try to rein it in, material disorder always comes out on top. We argue that part of the continued obduracy of material disorder is because of its messy understanding. We clarify material disorder’s muddled conceptual boundaries by theorizing from an ethnographic investigation of consumers who recently dealt with material disorder through decluttering their homes. Leveraging twin analytical lenses that we label the possessive materialist and post-materialist lenses, we surface two distinct yet inter-dependent forms of disorder (disorder-as-untidiness, and disorder-as-clutteredness) that together plague consumers’ homes. We contribute a pluralized understanding of material disorder, ie, disorders not disorder. We also offer novel insight into agentic struggles between consumers and home possessions over material dis/orders.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141105840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marisabel Romero, Adam W Craig, Milica Mormann, Anand Kumar
Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” or “five hours.” And while these two formats are used interchangeably in the marketplace, it is not clear how they influence consumer judgments and behavior. Via six experimental studies, two online ad campaigns, and one large secondary dataset analysis, we find that digits, compared to number words, positively affect consumer behavior. We refer to this phenomenon as the number format effect. We further show that the number format effect occurs because consumers feel that digits (vs. number words) are the right way to present numerical information: digits lead to a sense of feeling right that then affects consumer behavior. Finally, we show that the number format effect is amplified when credibility of the source of information is low, and attenuated when source credibility is high. The current research advances knowledge of how numerical information influences consumer judgments and behavior and carries important implications for marketers and policymakers as they communicate numerical information to consumers.
{"title":"Are ‘10-Grams of Protein” Better than ’Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments","authors":"Marisabel Romero, Adam W Craig, Milica Mormann, Anand Kumar","doi":"10.1093/jcr/ucae030","DOIUrl":"https://doi.org/10.1093/jcr/ucae030","url":null,"abstract":"\u0000 Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” or “five hours.” And while these two formats are used interchangeably in the marketplace, it is not clear how they influence consumer judgments and behavior. Via six experimental studies, two online ad campaigns, and one large secondary dataset analysis, we find that digits, compared to number words, positively affect consumer behavior. We refer to this phenomenon as the number format effect. We further show that the number format effect occurs because consumers feel that digits (vs. number words) are the right way to present numerical information: digits lead to a sense of feeling right that then affects consumer behavior. Finally, we show that the number format effect is amplified when credibility of the source of information is low, and attenuated when source credibility is high. The current research advances knowledge of how numerical information influences consumer judgments and behavior and carries important implications for marketers and policymakers as they communicate numerical information to consumers.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141104340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The term “natural” is ubiquitous in advertising and branding, but limited research has investigated how consumers respond and relate to naturalness. Some researchers have documented preferences for natural products, specifically food, but there has been scant investigation of the psychological antecedents of such preferences, especially in the critical, multi-trillion dollar domain of healthcare. Using publicly available country-level data from 41 countries and individual-level experimental and survey data from the lab and online panels, we find converging evidence that consumers do indeed differ in their preferences for relatively natural versus artificial healthcare options. These differences are influenced by the extent to which they subscribe to the Protestant Work Ethic (PWE)—a belief system that influences judgments and behaviors across diverse domains—such that people who subscribe strongly (vs. weakly) to the PWE are more likely to prefer natural healthcare options, because they are more averse to external intervention in general. Further, belief in the PWE makes consumers more sensitive to the intrusiveness of an intervention than to its extent. Theoretical and substantive implications are discussed.
{"title":"An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare","authors":"Yimin Cheng, Anirban Mukhopadhyay","doi":"10.1093/jcr/ucae033","DOIUrl":"https://doi.org/10.1093/jcr/ucae033","url":null,"abstract":"\u0000 The term “natural” is ubiquitous in advertising and branding, but limited research has investigated how consumers respond and relate to naturalness. Some researchers have documented preferences for natural products, specifically food, but there has been scant investigation of the psychological antecedents of such preferences, especially in the critical, multi-trillion dollar domain of healthcare. Using publicly available country-level data from 41 countries and individual-level experimental and survey data from the lab and online panels, we find converging evidence that consumers do indeed differ in their preferences for relatively natural versus artificial healthcare options. These differences are influenced by the extent to which they subscribe to the Protestant Work Ethic (PWE)—a belief system that influences judgments and behaviors across diverse domains—such that people who subscribe strongly (vs. weakly) to the PWE are more likely to prefer natural healthcare options, because they are more averse to external intervention in general. Further, belief in the PWE makes consumers more sensitive to the intrusiveness of an intervention than to its extent. Theoretical and substantive implications are discussed.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Helen Van Der Sluis, Adriana Samper, Kirk Kristofferson, Terri Hlava
Across ten experimental studies, this research identifies and provides evidence of a disability preference stereotype whereby observers infer that disabled consumers prefer utilitarian products more than nondisabled consumers, and prefer hedonic products less than nondisabled consumers. We show that this stereotype occurs because of societal associations between physical disability and pity. Pity elicits a multidimensional response such that considering the interests of a disabled person increases feelings of personal discomfort, driving both an inclination to help (help-giving orientation) and a tendency to assess the perceived misfortune (misfortune appraisal) in parallel. Thus, when considering the preferences of disabled individuals, the help-giving orientation increases focus on functional (utilitarian) goods, while the misfortune appraisal decreases focus on pleasurable (hedonic) goods. Importantly, this stereotype can be mitigated through increased disability representation. Representation of empowered disabled individuals in media can dampen the help-giving orientation, reducing inferred utilitarian preferences, while representation of disabled people partaking in daily pleasures through increased accessibility can reduce misfortune perceptions, increasing inferred hedonic preferences. This work addresses the paucity of disability-related consumer research, identifies how aspects unique to consumption can limit consumers with disabilities, and highlights opportunities to minimize ableist stereotypes by expanding representation and increasing marketplace inclusion.
{"title":"How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype","authors":"Helen Van Der Sluis, Adriana Samper, Kirk Kristofferson, Terri Hlava","doi":"10.1093/jcr/ucae031","DOIUrl":"https://doi.org/10.1093/jcr/ucae031","url":null,"abstract":"\u0000 Across ten experimental studies, this research identifies and provides evidence of a disability preference stereotype whereby observers infer that disabled consumers prefer utilitarian products more than nondisabled consumers, and prefer hedonic products less than nondisabled consumers. We show that this stereotype occurs because of societal associations between physical disability and pity. Pity elicits a multidimensional response such that considering the interests of a disabled person increases feelings of personal discomfort, driving both an inclination to help (help-giving orientation) and a tendency to assess the perceived misfortune (misfortune appraisal) in parallel. Thus, when considering the preferences of disabled individuals, the help-giving orientation increases focus on functional (utilitarian) goods, while the misfortune appraisal decreases focus on pleasurable (hedonic) goods. Importantly, this stereotype can be mitigated through increased disability representation. Representation of empowered disabled individuals in media can dampen the help-giving orientation, reducing inferred utilitarian preferences, while representation of disabled people partaking in daily pleasures through increased accessibility can reduce misfortune perceptions, increasing inferred hedonic preferences. This work addresses the paucity of disability-related consumer research, identifies how aspects unique to consumption can limit consumers with disabilities, and highlights opportunities to minimize ableist stereotypes by expanding representation and increasing marketplace inclusion.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140963359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article chronicles the evolution of the two main paradigms within the Journal of Consumer Research: consumer information processing and behavioral decision-making. The work synthesizes interviews with preeminent scholars who have shaped these paradigms, featuring theoretical developments, key findings, and methodological innovations. This article also connects these perspectives to practical applications in advertising, branding, and retailing and identifies knowledge gaps to be addressed in future consumer research.
{"title":"Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions","authors":"Bernd Schmitt","doi":"10.1093/jcr/ucae008","DOIUrl":"https://doi.org/10.1093/jcr/ucae008","url":null,"abstract":"\u0000 This article chronicles the evolution of the two main paradigms within the Journal of Consumer Research: consumer information processing and behavioral decision-making. The work synthesizes interviews with preeminent scholars who have shaped these paradigms, featuring theoretical developments, key findings, and methodological innovations. This article also connects these perspectives to practical applications in advertising, branding, and retailing and identifies knowledge gaps to be addressed in future consumer research.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140974159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and citation impact of the field’s 340 main gatekeepers: the editors, associate editors, and editorial board members of the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, we introduce a new metric, called the p-index, which can be interpreted as an indicator of a researcher’s propensity for thought leadership. Using this metric, we show that productivity and thought leadership do not necessarily go hand in hand in consumer research and that a combination of the two is a good predictor of the level of esteem that consumer scholars enjoy among their peers and of the receipt of major career awards. Our analyses provide greater transparency into how productivity, citation impact, and propensity for thought leadership are currently distributed among prominent consumer scholars. Furthermore, the detailed descriptive statistics reported can serve as useful benchmarks against which other consumer researchers’ records may be meaningfully compared.
对消费者学术研究的评估必须超越单纯计算研究人员简历上 "A "的数量，至少要包括一定程度的影响力。为了便于对消费者研究的学术成果进行更广泛的评估，我们提供了该领域 340 位主要守门人（《消费者研究期刊》和《消费者心理学期刊》的编辑、副主编和编委）的工作效率和引文影响力的详细统计数据。此外，我们还引入了一个名为 p 指数的新指标，它可以被解释为研究人员思想领导力倾向的指标。通过使用这一指标，我们发现，在消费者研究领域，生产率和思想领导力并不一定是相辅相成的，二者的结合可以很好地预测消费者学者在同行中的受尊重程度以及获得重大职业奖项的情况。我们的分析提供了更大的透明度，让人们了解目前著名消费者学者的生产力、引用影响力和思想领导力的分布情况。此外，报告中详细的描述性统计数据可以作为有用的基准，与其他消费者研究人员的记录进行有意义的比较。
{"title":"Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership","authors":"Michel Tuan Pham, Alisa Yinghao Wu, Danqi Wang","doi":"10.1093/jcr/ucae009","DOIUrl":"https://doi.org/10.1093/jcr/ucae009","url":null,"abstract":"The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and citation impact of the field’s 340 main gatekeepers: the editors, associate editors, and editorial board members of the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, we introduce a new metric, called the p-index, which can be interpreted as an indicator of a researcher’s propensity for thought leadership. Using this metric, we show that productivity and thought leadership do not necessarily go hand in hand in consumer research and that a combination of the two is a good predictor of the level of esteem that consumer scholars enjoy among their peers and of the receipt of major career awards. Our analyses provide greater transparency into how productivity, citation impact, and propensity for thought leadership are currently distributed among prominent consumer scholars. Furthermore, the detailed descriptive statistics reported can serve as useful benchmarks against which other consumer researchers’ records may be meaningfully compared.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141147408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Looking back at 50 years of Journal of Consumer Research methods and interviewing some of the field’s most respected methodologists, this article seeks to craft a core set of best practices for scholars in consumer research. From perennial issues like conceptual validity to emerging issues like data integrity and replicability, the advice offered by our experts can help scholars improve the way they approach their research questions, provide empirical evidence that instills confidence, use new tools to make research more inclusive or descriptive of the “real world,” and seek to become thought leaders.
{"title":"The Future of Consumer Research Methods: Lessons of a Prospective Retrospective","authors":"Stacy Wood","doi":"10.1093/jcr/ucae017","DOIUrl":"https://doi.org/10.1093/jcr/ucae017","url":null,"abstract":"\u0000 Looking back at 50 years of Journal of Consumer Research methods and interviewing some of the field’s most respected methodologists, this article seeks to craft a core set of best practices for scholars in consumer research. From perennial issues like conceptual validity to emerging issues like data integrity and replicability, the advice offered by our experts can help scholars improve the way they approach their research questions, provide empirical evidence that instills confidence, use new tools to make research more inclusive or descriptive of the “real world,” and seek to become thought leaders.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":7.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140976628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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