Do environmental CSR practices promote corporate social performance? The mediating role of green innovation and corporate image

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2023-11-28 DOI:10.1016/j.clrc.2023.100155
Edward Fosu , Francis Fosu , Noah Akyina , Deborah Asiedu
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Abstract

This article examined how Environmental Corporate Social Responsibility (ECSR) activities directed through green innovation influence corporate image and corporate social performance. The stakeholder theory was used to examine how stakeholders' expectations affected environmental CSR, green innovation activities and how corporate innovation initiatives affected corporate image and corporate social performance. Corporate environmental practices refer to the entire process of adopting technologies and product designs for protecting and sustaining natural resources. Selected companies in Ghana were used for this study. The study employed a cross-sectional quantitative approach where data from employees were collected across six months. This study used structural equation modeling (SEM) to test the effects of environmental CSR on social performance through mediators: green innovation and corporate image. The empirical findings demonstrate that corporate environmental CSR practices have an impact on the development of green innovations that promote companies' social performance. Additionally, evidence from the findings supports that corporate image influences companies’ social performance in Ghana. Furthermore, the findings from the study demonstrate that corporate environmental CSR enhances corporate social performance through green innovation and corporate image. The study recommends green innovation adoption to improve CSR practices, corporate image and corporate social performance.

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环境企业社会责任实践会促进企业社会绩效吗?绿色创新和企业形象的中介作用
本文研究了通过绿色创新引导的环境企业社会责任(ECSR)活动如何影响企业形象和企业社会绩效。利益相关者理论被用来研究利益相关者的期望如何影响环境企业社会责任和绿色创新活动,以及企业创新举措如何影响企业形象和企业社会绩效。企业环保实践是指采用技术和产品设计来保护和维持自然资源的整个过程。本研究选取了加纳的部分公司。研究采用了横截面定量方法,收集了员工六个月的数据。本研究采用结构方程模型(SEM),通过绿色创新和企业形象这两个中介因素来检验环境企业社会责任对社会绩效的影响。实证研究结果表明,企业环境社会责任实践会影响绿色创新的发展,从而促进企业的社会绩效。此外,研究结果还证明,企业形象会影响加纳企业的社会绩效。此外,研究结果表明,企业环境社会责任通过绿色创新和企业形象提升了企业的社会绩效。研究建议采用绿色创新来改善企业社会责任实践、企业形象和企业社会绩效。
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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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