{"title":"Color Semantics in Human Cognition","authors":"Karen B. Schloss","doi":"10.1177/09637214231208189","DOIUrl":null,"url":null,"abstract":"People have associations between colors and concepts that influence the way they interpret color meaning in information visualizations (e.g., charts, maps, diagrams). These associations are not limited to concrete objects (e.g., fruits, vegetables); even abstract concepts, like sleeping and driving, have systematic color-concept associations. However, color-concept associations and color meaning (color semantics) are not the same thing, and sometimes they conflict. This article describes an approach to understanding color semantics called the color inference framework. The framework shows how color semantics is highly flexible and context dependent, which makes color an effective medium for communication.","PeriodicalId":10802,"journal":{"name":"Current Directions in Psychological Science","volume":" 36","pages":""},"PeriodicalIF":7.4000,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Current Directions in Psychological Science","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1177/09637214231208189","RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
People have associations between colors and concepts that influence the way they interpret color meaning in information visualizations (e.g., charts, maps, diagrams). These associations are not limited to concrete objects (e.g., fruits, vegetables); even abstract concepts, like sleeping and driving, have systematic color-concept associations. However, color-concept associations and color meaning (color semantics) are not the same thing, and sometimes they conflict. This article describes an approach to understanding color semantics called the color inference framework. The framework shows how color semantics is highly flexible and context dependent, which makes color an effective medium for communication.
期刊介绍：
Current Directions in Psychological Science publishes reviews by leading experts covering all of scientific psychology and its applications. Each issue of Current Directions features a diverse mix of reports on various topics such as language, memory and cognition, development, the neural basis of behavior and emotions, various aspects of psychopathology, and theory of mind. These articles allow readers to stay apprised of important developments across subfields beyond their areas of expertise and bodies of research they might not otherwise be aware of. The articles in Current Directions are also written to be accessible to non-experts, making them ideally suited for use in the classroom as teaching supplements.
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