Riva Brown, Timothy Edwards, Adriian Gardner, Sandra Combs, Ann White
{"title":"No Laughing Matter: Media Framing a Local TV News Stunt Gone Wrong","authors":"Riva Brown, Timothy Edwards, Adriian Gardner, Sandra Combs, Ann White","doi":"10.58997/smc.v39i1.115","DOIUrl":null,"url":null,"abstract":"In September 2021, two White male television personalities wore Afro wigs during a newscast as part of a gag dubbed “return to the 70s,” referring to the change in weather temperatures. A local activist and a professional media group called the prank disrespectful and inappropriate. Television station officials suspended the anchors from on-air duties and fired the station’s news director. These events generated headlines locally, nationally, and internationally. This paper is a case study centered on media coverage and grounded in framing theory. This multimethod approach includes a qualitative content analysis of articles and videos from newspapers, television stations, magazines, YouTube, websites, and blogs to identify news frames used by media outlets that covered the Afro wig incident. \n ","PeriodicalId":486074,"journal":{"name":"Southwestern Mass Communication Journal","volume":"22 6","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Southwestern Mass Communication Journal","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.58997/smc.v39i1.115","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In September 2021, two White male television personalities wore Afro wigs during a newscast as part of a gag dubbed “return to the 70s,” referring to the change in weather temperatures. A local activist and a professional media group called the prank disrespectful and inappropriate. Television station officials suspended the anchors from on-air duties and fired the station’s news director. These events generated headlines locally, nationally, and internationally. This paper is a case study centered on media coverage and grounded in framing theory. This multimethod approach includes a qualitative content analysis of articles and videos from newspapers, television stations, magazines, YouTube, websites, and blogs to identify news frames used by media outlets that covered the Afro wig incident.
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