Evangelizacija i novi mediji. Usporedba YouTube kanala “Ascension” i “Nova Eva”

Abstract

Several times throughout history, the Church faced new cultures, different languages, and new ways of communication. The transmission of the Gospel, within the new cultural context, meant a constant questioning of the possibilities of evangelization, in accordance with the special nature of new media and new communication patterns. This request becomes particularly relevant in last decades with the world of the Internet, recognizing the importance of presence in virtual spaces, but also noticing that the proclamation of the Gospel presupposes the use of a different language in a new digital environment.In this study, the authors analyze the evangelization activity of the Church in the virtual world, in particular the YouTube channels of two evangelization platforms: Ascension Presents (USA) and the Nova Eva (Croatia). Analyzing the frequency of publication of video contents, the methods of transmission, location of recording, the intended audience, the topics and the protagonists, the authors delineate the basic characteristics of such evangelization, and new possible paths for further action.