Humanoid artificial intelligence, media conferences and natural responses to journalists’ questions: The end of (human-to-human) public relations?

IF 2.7 Q1 COMMUNICATION Public Relations Inquiry Pub Date : 2023-12-15 DOI:10.1177/2046147x231221828

Lukasz Swiatek, Chris Galloway, M. Vujnovic, Dean Kruckeberg

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Abstract

In a world-first human-robot media conference (held in Geneva, Switzerland, in July 2023), highly life-like humanoid robots gave answers of unprecedented sophistication to journalists’ questions. The media conference highlighted the extent to which artificial intelligence (AI) is changing the dynamics of public relations with extraordinary speed and, in particular, now posing a very real threat to the jobs of (human) practitioners. It is also likely to lead to the devaluing of professional communication undertaken by human beings. This polemical essay not only contends that scholars and practitioners have moved too slowly to consider the impacts of rapidly evolving AI on the profession, but also calls for both practitioners and academics to safeguard interpersonal (human) communication by urgently considering the possibility that many human-held jobs and livelihoods will be lost to increasingly sophisticated – and now ultra-realistic humanoid – AI much sooner than had been anticipated. Indeed, AI is creating ever-greater job losses that only exacerbate existing social inequities.

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仿人人工智能、媒体会议和对记者提问的自然回答：人与人之间）公共关系的终结？

在世界首次人类-机器人媒体会议（2023 年 7 月在瑞士日内瓦举行）上，高度仿生的仿人机器人以前所未有的复杂程度回答了记者的问题。这次媒体会议凸显了人工智能（AI）正在以超乎寻常的速度改变公共关系的动态，尤其是现在对（人类）从业者的工作构成了非常现实的威胁。它还可能导致人类所从事的职业传播贬值。这篇论战性文章不仅认为学者和从业人员在考虑快速发展的人工智能对行业的影响方面行动过于缓慢，而且还呼吁从业人员和学术界保护人际（人类）交流，紧急考虑这样一种可能性，即许多人类拥有的工作和生计将在比预期更早的时间内被日益复杂--现在是超逼真的仿人--的人工智能所取代。事实上，人工智能正在造成越来越多的工作岗位流失，这只会加剧现有的社会不平等。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.