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Book Review: Visual citizenship: Communicating political opinions and emotions on social media 书评:视觉公民:在社交媒体上传播政治观点和情感
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-09-18 DOI: 10.1177/2046147x241286557
Alison Stieven-Taylor
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引用次数: 0
Special issue of Public Relations Inquiry Public Relations in the Middle East and North Africa: Critical Perspectives 公共关系探究》特刊 中东和北非的公共关系:批判性视角
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-09-01 DOI: 10.1177/2046147x241274851
Ahmed Farouk Radwan, Fatima Barakji, Jairo Lugo-Ocando
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引用次数: 0
Special issue of Public Relations Inquiry PR and Social Justice: Interdisciplinary Reflections and Future Directions on the Impact of Public Relations and Promotional Communication on Human Rights and Social Inequalities 公共关系探究》特刊《公共关系与社会正义》:公共关系和社会正义:公共关系和宣传沟通对人权和社会不平等影响的跨学科思考和未来方向
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-08-31 DOI: 10.1177/2046147x241274852
Lee Edwards, E Ciszek, Jenny Hou, Kate Fitch
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引用次数: 0
A radical agenda for public relations 公共关系的激进议程
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-08-14 DOI: 10.1177/2046147x241274853
Kate Fitch, Alenka Jelen, Kristin Demetrious
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引用次数: 0
A political economy of communication analysis of PRNEWS: Intern status, skills, and conflict within the public relations industry PRNEWS 的传播政治经济学分析:公共关系行业中实习生的地位、技能和冲突
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-07-20 DOI: 10.1177/2046147x241266963
Joseph Giomboni
A textual analysis of PR News was conducted to understand the evolution of internship programs and explore how the industry articulates, rationalizes, and positions these workers as valuable sources of labor. This study featured articles about interns who were primarily participating in internships at colleges and universities in a U.S. context to consider the range of positions and professional development within the PR industry. A political economy of communication framework provides insights into potential exploitative working conditions and the dynamic power relationships between prospective workers and the organization. This relationship is constructed through trade publication texts that illustrate best practices for internship programs. In turn, interns may grant consent to potentially exploitative precarious work arrangements based on the specific conditions and perceived benefits at the worksite. This study argues that the PR industry began recruiting paid talent and developing skillsets until the economic recession led to a cost-benefit analysis of full-time entry-level workers. In addition, PR News discourses have the potential to create interoffice conflict when emerging workers adopt neoliberal motives to secure full-time employment but are confronted with internship programs rooted in administrative tasks. By understanding the texts that construct an emerging workforce, the PR industry can synergize development training programs, rather than contribute narratives that devalue both financially and professionally intern work.
我们对《公关新闻》(PR News)进行了文本分析,以了解实习生项目的演变过程,并探讨该行业如何将这些员工阐述、合理化并定位为有价值的劳动力来源。本研究以在美国高校实习的实习生为主要对象,探讨了公关行业的职位和职业发展范围。传播政治经济学框架提供了对潜在剥削性工作条件以及未来工人与组织之间动态权力关系的见解。这种关系是通过说明实习项目最佳实践的行业出版物文本构建的。反过来,实习生可能会根据工作场所的具体条件和预期利益,同意潜在的剥削性不稳定工作安排。本研究认为,在经济衰退导致对全职入门级员工进行成本效益分析之前,公关行业开始招募带薪人才并培养技能组合。此外,当新兴工作者采用新自由主义动机来获得全职工作,但又面临着以行政任务为基础的实习计划时,公关新闻话语有可能造成部门间的冲突。通过了解构建新兴劳动力的文本,公关行业可以协同发展培训计划,而不是提供贬低实习生工作的经济和专业价值的叙事。
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引用次数: 0
Selling schools: U.S. educational publicity in the early twentieth century 推销学校:二十世纪初的美国教育宣传
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-06-21 DOI: 10.1177/2046147x241264039
Caitlin Cieslik-Miskimen
This article explores educational public relations by analyzing publicity material that urged public school administrators and educators to adopt formal public relations programs in the 1920s and 1930s. This moment represents a critical juncture for the United States’ public schools, and understanding the motivations behind the push for publicity programs can help us better understand the diverse contexts in which public relations strategies and tactics have been deployed. This study addresses the call for public relations history to broaden its scope of inquiry beyond corporate and political communication and allows for a more complete historical picture of public relations as a field.
本文通过分析 20 世纪二三十年代敦促公立学校管理者和教育者采用正式公共关系项目的宣传 材料来探讨教育公共关系。这一时期是美国公立学校的关键时刻,了解推动宣传项目背后的动机可以帮助我们更好地理解公共关系战略和策略部署的不同背景。这项研究响应了公共关系史将其研究范围扩大到企业和政治传播之外的号召,并使公共关系 作为一个领域的历史图景更加完整。
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引用次数: 0
All the city’s a stage: Greenpeace, #VWDarkside, and the popular appeals of urban climate activism 全城皆舞台:绿色和平组织、#VWDarkside 和城市气候行动主义的大众诉求
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-05-30 DOI: 10.1177/2046147x241256516
Derek Moscato
Through the lens of Kenneth Burke’s dramatistic pentad, this study examines the role of the city as a consequential forum for environmental activists—providing efficient and dynamic platforms of expression and contestation and opportunities for public communication outreach. Building on the view of urbanist Jane Jacobs that cities only reach their democratic potential when they are inclusive, responsive, and created by all, the metropolis is explored in terms of both its viability and untapped potential for activist communicators. This study also builds upon previous research asserting the city as both a site of continuous transformation and communication conduit for social change. In this context, cities provide a key platform for public communication practitioners and audiences, as well as for exploring environmental advocacy as a socio-cultural practice. Such a platform also aligns with the argument for the role of public relations as a vehicle for relationship cultivation, organizational participation in public life, and democratic dialogue. This study ultimately establishes a popular environmental dramatism that forges the geography of public relations to material and symbolic ecological change.
本研究通过肯尼斯-伯克(Kenneth Burke)的 "戏剧五部曲"(dramatistic pentad)的视角,探讨了城市作为环保活动家的重要论坛所发挥的作用--它为表达和争论提供了高效、动态的平台,也为公共传播推广提供了机会。城市主义者简-雅各布斯(Jane Jacobs)认为,只有当城市具有包容性、顺应民意并由所有人共同创造时,城市才能发挥其民主潜力,本研究正是基于这一观点,从城市的可行性和尚未开发的潜力两方面对积极传播者进行了探讨。本研究还以先前的研究为基础,将城市视为不断变革的场所和社会变革的传播渠道。在此背景下,城市为公共传播从业者和受众提供了一个重要平台,也为探索环境宣传这一社会文化实践提供了一个重要平台。这一平台也与公共关系作为关系培养、组织参与公共生活和民主对话的载体的论点相吻合。这项研究最终建立了一种流行的环境戏剧,将公共关系地理学应用于物质和象征性的生态变化。
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引用次数: 0
Towards new directions in public relations activism and advocacy research 公共关系行动主义和倡导研究的新方向
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-05-28 DOI: 10.1177/2046147x241254555
Alenka Jelen, Kristin Demetrious, Kate Fitch
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引用次数: 0
The origins of public relations in Greece: Tracing the missing link and excavating landmark cases 希腊公共关系的起源:追踪缺失的环节,挖掘标志性案例
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-04-27 DOI: 10.1177/2046147x241251408
Prodromos Yannas, Amalia Triantafillidou
The purpose of this paper is to provide an historical narrative tracing precedents of Greek Public Relations (PR) practice as far back as the organizing of mega events in mid-nineteenth century culminating in the first modern Olympic Games in Athens in 1896. The analysis documents that PR activities are interwoven with Greek governments’ initiatives aimed at tourism promotion. The paper is based on archival material and secondary sources. Access was granted to the special collections of the National Library of Greece and the Hellenic Literary and Historical Archive of the National Bank of Greece Cultural Foundation. Moreover, the study interrogates the three landmark events that ushered in the emergence of professional public relations in Greece in the early postwar period and supplements with important information the conventional accounts. The analysis established a PR-Tourism and National image promotion nexus that runs continuously throughout the period under examination, from the emergence of PR activities in mid-nineteenth century up until the early 1950s. The findings are based on the available written records. This historical review does not purport to be exhaustive and comprehensive. Future research could identify more PR-like activities worthy of mention. The study provides a springboard for investigating the precedents of PR practice in the pre-professionalization era. This investigation calls for an interdisciplinary perspective. This paper is the first one to trace precedents of professional PR practice to the second half the nineteenth century and the interwar period in Greece. It shows the interconnection of PR-like activities with tourism and underscores the prominent position of state agencies in those activities.
本文的目的是提供一个历史叙事,追溯希腊公共关系(PR)实践的先例,最早可追溯到 19 世纪中叶大型活动的组织,最终于 1896 年在雅典举办了第一届现代奥林匹克运动会。分析表明,公关活动与希腊政府旨在促进旅游业的举措相互交织。本文以档案材料和二手资料为基础。研究人员查阅了希腊国家图书馆和希腊国家银行文化基金会的希腊文学和历史档案特藏。此外,本研究还对战后初期希腊职业公共关系兴起的三个标志性事件进行了分析,并对传统说法进行了重要补充。分析确立了公关、旅游和国家形象推广之间的联系,这种联系贯穿了从 19 世纪中叶公关活动兴起到 20 世纪 50 年代初的整个研究期间。研究结果基于现有的书面记录。本历史回顾并不力求详尽和全面。未来的研究可以发现更多值得一提的类似公共关系的活动。本研究为调查前职业化时代的公关实践先例提供了一个跳板。这一研究需要跨学科的视角。本文是首篇追溯希腊 19 世纪下半叶和战时专业公关实践先例的论文。它显示了类似公关活动与旅游业的相互联系,并强调了国家机构在这些活动中的重要地位。
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引用次数: 0
Book Review: Consumer Activism Promotional Culture and Resistance 书评消费者行动主义 促销文化与抵制
IF 1.8 Q1 COMMUNICATION Pub Date : 2024-03-25 DOI: 10.1177/2046147x241242245
Vassilis Charitsis
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引用次数: 0
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