Sustaining the sisterhood: Soul Sisters Pakistan (SSP)

Sadaf Taimoor, Javaria Abbas, Beenish Tariq
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Abstract

Learning outcomes The learning outcomes of this case study are to understand and apply the PESTLE framework with a special focus on sociocultural nuances of a conservative society, appreciate the role of innovation and effective leadership in the success of entrepreneurial ventures, understand the bricolage theory to critically evaluate the role of entrepreneurs as agents of social change and develop monetization strategies for digital start-ups and recommend strategies that would help social enterprises to strike the right balance between their social aspirations and commercial goals. Case overview/synopsis In March 2020, Kanwal Ahmed, founder of the much-lauded Facebook group Soul Sisters Pakistan (SSP), was posed with a critical situation. SSP’s first face-to-face member meetup, which had been hyped up by Pakistanis residing in Canada for months, had to be called off due to the advent of COVID-19. What worried Ahmed was not just the immediate impact of the postponement; rather, she was more concerned about how her social enterprise would sustain in the longer run. The new normal had changed the way businesses operated; tried and tested revenue generation strategies of SSP would neither be feasible in a COVID-stricken world nor reap the same results. Ahmed knew that her social enterprise could have a far-reaching impact in a pandemic-stricken world. However, she was unsure about how to monetize her business model so as to ensure steady revenue generation streams that would keep the enterprise afloat. Ahmed knew that the clock was ticking, and she had to act quickly and think of ways to ensure SSP’s long-term sustenance. Complexity academic level This case study is suitable for undergraduate students enrolled in courses of entrepreneurship and strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.
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维持姐妹情谊:巴基斯坦姐妹会(SSP)
学习成果本案例研究的学习成果是:理解并应用 PESTLE 框架,特别关注保守社会的社会文化细微差别;理解创新和有效领导在创业企业成功中的作用;理解 "混合 "理论,批判性地评估企业家作为社会变革推动者的作用;为数字初创企业制定货币化战略,并提出有助于社会企业在其社会抱负和商业目标之间取得适当平衡的战略建议。案例概述 2020 年 3 月,备受赞誉的 Facebook 群组 "巴基斯坦灵魂姐妹"(SSP)的创始人坎瓦尔-艾哈迈德(Kanwal Ahmed)面临着一个严峻的形势。由于 COVID-19 的出现,居住在加拿大的巴基斯坦人几个月来一直在热议的 SSP 首次面对面会员聚会不得不取消。艾哈迈德担心的不仅仅是延期带来的直接影响,她更担心的是自己的社会企业如何长期维持下去。新常态改变了企业的运营方式,SSP 屡试不爽的创收策略在 COVID 肆虐的世界里既不可行,也不会取得同样的效果。艾哈迈德知道,她的社会企业可以在大流行病肆虐的世界产生深远影响。但是,她不知道如何将自己的商业模式货币化,以确保稳定的创收流,从而维持企业的生存。艾哈迈德知道时不我待,她必须迅速行动起来,想办法确保 SSP 的长期生存。复杂性学术水平本案例研究适合学习创业和战略课程的本科生。
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来源期刊
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies Social Sciences-Education
CiteScore
0.30
自引率
0.00%
发文量
104
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