How to Effectively Build the Image of an Emerging Destination

IF 1 Q3 GEOGRAPHY Quaestiones Geographicae Pub Date : 2023-12-01 DOI:10.14746/quageo-2023-0034
Ewa Skowronek, T. Brzezińska-Wójcik, Andrzej Stasiak
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Abstract

Abstract Only a few studies have focused on building the image of emerging destinations. The region’s image is influenced by its tourist attractiveness (image-related perception) and the knowledge about its tourist attributes (recognition). To build the image of emerging destinations, the attributes of attractiveness should be identified. In this study, such an attempt was made for Lublin Province. A diagnostic survey and statistical methods were used to assess the perception of its attractiveness and the recognition of the attractiveness attributes by visitors. Lublin Province has no tourism image, and its attractiveness attributes are identified only vaguely. The landscape is the only attribute on which the image of this destination can be built.
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如何有效塑造新兴目的地的形象
摘要 只有少数研究关注新兴旅游目的地的形象建设。地区形象受其旅游吸引力(与形象相关的感知)和对其旅游属性的了解(认知)的影响。要塑造新兴旅游目的地的形象,就必须确定其吸引力的属性。本研究对卢布林省进行了这样的尝试。研究采用了诊断性调查和统计方法来评估游客对其吸引力的感知和对吸引力属性的认知。卢布林省没有旅游形象,对其吸引力属性的认识也很模糊。景观是该旅游目的地唯一可以建立形象的属性。
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来源期刊
CiteScore
2.00
自引率
10.00%
发文量
0
审稿时长
12 weeks
期刊介绍: Quaestiones Geographicae was established in 1974 as an annual journal of the Institute of Geography, Adam Mickiewicz University, Poznań, Poland. Its founder and first editor was Professor Stefan Kozarski. Initially the scope of the journal covered issues in both physical and socio-economic geography; since 1982, exclusively physical geography. In 2006 there appeared the idea of a return to the original conception of the journal, although in a somewhat modified organisational form. Quaestiones Geographicae publishes research results of wide interest in the following fields: •physical geography, •economic and human geography, •spatial management and planning,
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