Ewa Skowronek, T. Brzezińska-Wójcik, Andrzej Stasiak
{"title":"How to Effectively Build the Image of an Emerging Destination","authors":"Ewa Skowronek, T. Brzezińska-Wójcik, Andrzej Stasiak","doi":"10.14746/quageo-2023-0034","DOIUrl":null,"url":null,"abstract":"Abstract Only a few studies have focused on building the image of emerging destinations. The region’s image is influenced by its tourist attractiveness (image-related perception) and the knowledge about its tourist attributes (recognition). To build the image of emerging destinations, the attributes of attractiveness should be identified. In this study, such an attempt was made for Lublin Province. A diagnostic survey and statistical methods were used to assess the perception of its attractiveness and the recognition of the attractiveness attributes by visitors. Lublin Province has no tourism image, and its attractiveness attributes are identified only vaguely. The landscape is the only attribute on which the image of this destination can be built.","PeriodicalId":46433,"journal":{"name":"Quaestiones Geographicae","volume":"172 1","pages":"143 - 156"},"PeriodicalIF":1.0000,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Quaestiones Geographicae","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14746/quageo-2023-0034","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"GEOGRAPHY","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract Only a few studies have focused on building the image of emerging destinations. The region’s image is influenced by its tourist attractiveness (image-related perception) and the knowledge about its tourist attributes (recognition). To build the image of emerging destinations, the attributes of attractiveness should be identified. In this study, such an attempt was made for Lublin Province. A diagnostic survey and statistical methods were used to assess the perception of its attractiveness and the recognition of the attractiveness attributes by visitors. Lublin Province has no tourism image, and its attractiveness attributes are identified only vaguely. The landscape is the only attribute on which the image of this destination can be built.
期刊介绍:
Quaestiones Geographicae was established in 1974 as an annual journal of the Institute of Geography, Adam Mickiewicz University, Poznań, Poland. Its founder and first editor was Professor Stefan Kozarski. Initially the scope of the journal covered issues in both physical and socio-economic geography; since 1982, exclusively physical geography. In 2006 there appeared the idea of a return to the original conception of the journal, although in a somewhat modified organisational form. Quaestiones Geographicae publishes research results of wide interest in the following fields: •physical geography, •economic and human geography, •spatial management and planning,