{"title":"Branding discourses in transnational higher education in the era of hypercompetition: leveraging secondary brand associations","authors":"Katariina Juusola, Stephen Wilkins, Salwa Jamous","doi":"10.1080/03057925.2023.2292533","DOIUrl":null,"url":null,"abstract":"Transnational higher education (TNHE) providers are a notable part of many domestic higher education systems. Historically, TNHE providers benefitted from the perceived value proposition of offerin...","PeriodicalId":47586,"journal":{"name":"Compare-A Journal of Comparative and International Education","volume":null,"pages":null},"PeriodicalIF":1.6000,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Compare-A Journal of Comparative and International Education","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/03057925.2023.2292533","RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 0
Abstract
Transnational higher education (TNHE) providers are a notable part of many domestic higher education systems. Historically, TNHE providers benefitted from the perceived value proposition of offerin...
期刊介绍：
Comparative and international studies in education enjoy new popularity. They illuminate the effects of globalisation and post-structural thinking on learning for professional and personal lives. Compare publishes such research as it relates to educational development and change in different parts of the world. It seeks analyses of educational discourse, policy and practice across disciplines, and their implications for teaching, learning and management. The editors welcome papers which reflect on practice from early childhood to the end of adult life, review processes of comparative and international enquiry and report on empirical studies. All papers should include a comparative dimension.
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