How the media matters for the economic vote: Evidence from Britain

Abstract

Existing research finds that economic news can influence how citizens evaluate their governments, but the relative importance of different channels through which this effect arises, and how this may vary across contexts, remains unclear. Drawing on media dependency theory, I argue that we should observe larger media effects on citizens’ economic evaluations during periods of economic stability than during crises. Moreover, during crises, we should observe larger media effects on citizens’ evaluations of governing parties’ responsibility for, and handling of, the economic situation, than on their subjective economic evaluations. Additionally, these effects should be stronger among governing party supporters. Analysis of British public opinion leading up to and following the 2007–8 global financial crisis provides empirical support for this theory. These findings have implications for our understanding of how the media matters for the economic vote, as well as voters’ ability to use elections as instruments of accountability during crises.