Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment

IF 6.3 3区 管理学 Q1 BUSINESS International Journal of Bank Marketing Pub Date : 2024-01-03 DOI:10.1108/ijbm-01-2023-0035
Eloy Gil-Cordero, Pablo Ledesma-Chaves, Rocío Arteaga Sánchez, Ari Melo Mariano
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Abstract

Purpose

The aim of this study is to examine the behavioral intention (BI) to adopt the Coinbase Wallet by Spanish users.

Design/methodology/approach

A survey was administered to individuals residing in Spain between March and April 2021. There were 301 questionnaires analyzed. This research applies a new predictive model based on technology acceptance model (TAM) 2, the unified theory of acceptance and use of technology (UTAUT) model, the theory of perceived risk and the commitment trust theory. A mixed partial least squares structural equation modeling (PLS-SEM)/fuzzy-set qualitative comparative analysis (fsQCA) methodology was employed for the modeling and data analysis.

Findings

The results showed that all the variables proposed have a direct and positive influence on the intention to use a Coinbase Wallet. The findings present clear directions for traders, investors and academics focused on improving their understanding of the characteristics of these markets.

Originality/value

First, this study addresses important concerns relating to the adoption of crypto-wallets during the global pandemic. Second, this research contributes to the existing literature by adding electronic word of mouth (e-WOM), trust, web quality and perceived risk as new drivers of the intention to use the Coinbase Wallet, providing unique and innovative insights. Finally, the study offers a solid methodological contribution by integrating linear (PLS) and nonlinear (fsQCA) techniques, showing that both methodologies provide a better understanding of the problem and a more detailed awareness of the patterns of antecedent factors.

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加密钱包革命!在西班牙环境中使用 PLS-SEM/fsQCA 混合方法研究推动采用 Coinbase 钱包行为意向的关键因素
设计/方法/途径 在 2021 年 3 月至 4 月期间,对居住在西班牙的个人进行了调查。共分析了 301 份问卷。本研究在技术接受模型(TAM)2、技术接受和使用统一理论(UTAUT)模型、感知风险理论和承诺信任理论的基础上应用了一个新的预测模型。建模和数据分析采用了偏最小二乘结构方程建模(PLS-SEM)/模糊集合定性比较分析(fsQCA)混合方法。研究结果为交易者、投资者和学术界提供了明确的方向,有助于他们更好地了解这些市场的特点。原创性/价值首先,本研究解决了在全球大流行期间采用加密钱包的重要问题。其次,本研究通过增加电子口碑(e-WOM)、信任、网络质量和感知风险作为使用 Coinbase 钱包意向的新驱动因素,为现有文献做出了贡献,提供了独特而创新的见解。最后,本研究通过整合线性(PLS)和非线性(fsQCA)技术,在方法论上做出了坚实的贡献,表明这两种方法都能更好地理解问题,更详细地认识前因因素的模式。
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来源期刊
CiteScore
10.70
自引率
18.90%
发文量
54
期刊介绍: International Journal of Bank Marketing (IJBM) aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings. In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.
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