A Filipino-American Contrastive Study on Newspaper Genre: A Response to Post Pandemic Period

Rodrigo Concepcion Morales, Ivan Mallare Gomez
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Abstract

The study attempted to contrastively compare editorial headlines of two writing cultures, Filipino and American. The objectives of the study were identifying the types of editorial headlines employed in the Manila Bulletin (henceforth MB) and Washington Post (henceforth WP), determining the particular presupposition triggers evident in the two writing cultures, and providing pedagogical implications in light of the findings of the study. Sixty-two editorial headlines from MB and WP were utilized during the surge of the Omicron Variant, extracted from December 1, 2021 to January 31, 2022. The findings of the study revealed that American editorialists favored producing verbal headlines because of the low-culture attribution, directness and explicitness of American editorialists compared to its counterpart with its high-culture attribution, indirectness and implicitness of Filipino editorialists. As far as the usage of presupposition triggers are concerned in writing headlines, Filipino editorialists preferred to write existential presupposition triggers than what American editorialists did because Filipinos are perceived as reader-responsible, whereas Anglo-Americans are known as writer-responsible. Pedagogical implications and research directions were provided.
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菲律宾裔美国人对报纸体裁的对比研究:应对后大流行病时期
本研究试图对比菲律宾和美国两种写作文化的社论标题。研究的目的是确定《马尼拉公报》(以下简称《马报》)和《华盛顿邮报》(以下简称《华盛顿邮报》)所使用的社论标题类型,确定两种写作文化中明显存在的特定预设触发器,并根据研究结果提供教学启示。在 "欧米茄变体 "激增期间,研究人员使用了 62 篇来自 MB 和 WP 的社论标题,摘录时间为 2021 年 12 月 1 日至 2022 年 1 月 31 日。研究结果显示,由于美国社论作者的低文化归属感、直接性和明确性,与菲律宾社论作者的高文化归属感、间接性和含蓄性相比,美国社论作者更倾向于制作口头标题。就撰写标题时使用预设触发器而言,菲律宾社论作者比美国社论作者更喜欢撰写存在预设触发器,因为菲律宾人被认为是对读者负责的,而英美人则被称为对作者负责的。报告还提出了教学意义和研究方向。
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