{"title":"IMPACT OF DESTINATION SOCIAL RESPONSIBILITY ON DESTINATION BRAND EQUITY AND REVISIT INTENTION AT DESTINATIONS IN THE SOUTHEAST REGION, VIETNAM","authors":"Pham Ngoc Kim Khanh, Nguyen Thanh Long","doi":"10.30892/gtg.514spl10-1165","DOIUrl":null,"url":null,"abstract":"This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam. Combining qualitative and quantitative research methods with a 593-tourist survey at the destinations. The results show that destination social responsibility positively affects destination brand equity and the revisit intention at the destinations. Destination social responsibility also affected revisit intention through destination brand equity as a moderating factor. From these findings, some managerial implications were proposed for tourism managers, destinations, and enterprises to be more interested in destination social responsibility activities and destination brand equity to improve the revisit intention of tourists in the Southeast region, Vietnam.","PeriodicalId":38173,"journal":{"name":"Geojournal of Tourism and Geosites","volume":" 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Geojournal of Tourism and Geosites","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30892/gtg.514spl10-1165","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam. Combining qualitative and quantitative research methods with a 593-tourist survey at the destinations. The results show that destination social responsibility positively affects destination brand equity and the revisit intention at the destinations. Destination social responsibility also affected revisit intention through destination brand equity as a moderating factor. From these findings, some managerial implications were proposed for tourism managers, destinations, and enterprises to be more interested in destination social responsibility activities and destination brand equity to improve the revisit intention of tourists in the Southeast region, Vietnam.
期刊介绍：
GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.
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