THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH, DESTINATION IMAGE, AND TOURIST SATISFACTION ON UNESCO WORLD HERITAGE SITE REVISIT INTENTION: AN EMPIRICAL STUDY OF PETRA, JORDAN
Hakam S. Shatnawi, Khalid A. Alawneh, Omar Alananzeh, M. Khasawneh, Ra’ed MASA’DEH
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Abstract
This study is conducted to find out the effect of Word-of-Mouth, Destination Image, and Tourist Satisfaction on the tourist's intention to revisit. The World Heritage site of Petra has been selected as a study site. The descriptive quantitative research design is employed ; visitors of Petra were the target population and the convenience sampling method has been calculated using the G*Power software (version 3.1.9.7). Results reveal a strong relationship between e-WOM, destination image, tourist satisfaction, and revisit intention. Meanwhile, results show that destination image doesn’t have any impact or relationship on tourist revisit intention. The study has a practical and theoretical importance that helps in managing the heritage site and enables researchers to address more critically the strength and weaknesses of Petra's marketing locally and globally.
期刊介绍：
GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.
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