SCENARIOS OF THE AREA DEVELOPMENT AS A TOOL FOR TOURISM DESIGN: AN APPROACH TO DEVELOPMENT

Abstract

The development of tourist areas occurs under changing conditions; design solutions can quickly become outdated. The purpose of the study is to develop a method of adaptive scenario planning applicable for the design of tourist areas. The theoretical foundation of the study is a systematic and integrated approaches to the study of tourist areas, and the concepts of the recreation and tourism opportunity spectrum. The research materials include scientific works, cartographic data on sample areas, and the results of a stakeholder survey. We used observation, survey, and cartographic methods. The scenario development process includes 6 stages. The result is the creation of 3 types of interrelated scenarios: 1) spatial scenarios at the level of tourist opportunity zones, 2) spatial scenarios at the level of functional zones, 3) program scenarios. We studied examples of 4 types of tourist areas in the foothill and low-mountain regions of Altai; identified a range of basic tourist opportunities, including 11 types of spatial zones, as well as the features of a set of tourist opportunities for each sample territory. The proposed method for developing scenarios makes it possible to ensure the competitiveness for tourist areas in the future. This is due to having the widest possible provision of opportunities on the territory for different categories of visitors, as well as through monitoring and making changes to program and spatial scenarios at the level of functional zones.