MULTI-DIMENSIONAL ATTRIBUTES OF ORGANIZING AN ECO-RUN EVENT FOR SUSTAINABLE TOURISM AND ITS POWERFUL IMPACT ON SATISFACTION AND LOYALTY OF TOURIST-RUNNERS
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Abstract
This paper aims to investigate the attributes of organizing an eco-run event for sustainable tourism and the causal effects of loyalty through the eco-run event attributes and satisfaction. Data were collected from 761 Thai runners experienced in a running event in tourist destinations. The questionnaires were tested using Cronbach’s Alpha of attitude toward eco-run events, satisfaction, and loyalty, .941, .943, and .929, respectively. The data were analyzed by the structural equation model. The results illustrated 11 key attributes being a new concept managing running events responding to sustainable tourism. The paper found positive effects among the 11 attributes, satisfaction, and loyalty. Consequently, applying the key attributes can enhance tourist runners' satisfaction and loyalty. The results can make contributions to organizers, CBT, and academics in organizing an eco-run event sustaining tourism.
期刊介绍：
GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.
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