ANALISIS PENERAPAN METODE SEARCH ENGINE OPTIMIZATION (SEO) ON PAGE DALAM OPTIMALISASI KONTEN WEBSITE BLOG (STUDI KASUS: RUMAHGINJAL.ID)

NJCA (Nusantara Journal of Computers and Its Applications) Pub Date : 2023-12-20 DOI:10.36564/njca.v8i2.319

M. Najib, Wafirur Rizqi, Badrus Zaman, Rimuljo Hendradi

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Abstract

The rapid development of information technology means that more and more websites or blog provider platforms are being found, especially the rumahginjal.id website. The Rumah Kidney website provides information in the form of books, scientific articles, short writings about the kidneys, which can be accessed online via the rumahginjal.id blog website. Website optimization strategies are currently being intensively carried out by website managers to obtain the highest ranking in search engines, one of which is Search Engine Optimization (SEO). The rumahginjal.id website was chosen as a research case study because the level of website traffic is experiencing a decline in 2020-2021, so it is necessary to use a website optimization method, namely SEO. On Page SEO is able to optimize website content well by using SEO Friendly Content theory. In optimizing content, Google Trends and Google Keyword Planner tools are used for keyword research, then in measuring traffic using Google Analytics and Google Search Console tools. The results of implementing On Page SEO on the rumahginjal.id blog website are considered capable of increasing site traffic organically in 4 months. Measurement results before optimization in August-September 2022

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分析搜索引擎优化（seo）的网页优化方法 (studi kasus: rumahginjal.id)

信息技术的飞速发展意味着越来越多的网站或博客提供平台被发现，尤其是rumahginjal.id网站。Rumah Kidney 网站以书籍、科学文章、短文等形式提供有关肾脏的信息，这些信息可通过 rumahginjal.id 博客网站在线访问。为了在搜索引擎中获得最高排名，网站管理者目前正在大力实施网站优化策略，其中之一就是搜索引擎优化（SEO）。之所以选择rumahginjal.id网站作为研究案例，是因为网站流量在2020-2021年将出现下降，因此有必要使用一种网站优化方法，即搜索引擎优化。页面搜索引擎优化（On Page SEO）通过使用搜索引擎优化友好内容理论，能够很好地优化网站内容。在优化内容时，先使用 Google Trends 和 Google Keyword Planner 工具进行关键词研究，然后使用 Google Analytics 和 Google Search Console 工具测量流量。对 rumahginjal.id 博客网站实施网页搜索引擎优化的结果被认为能够在 4 个月内有机地增加网站流量。2022 年 8 月至 9 月优化前的测量结果

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NJCA (Nusantara Journal of Computers and Its Applications)

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