Russian-Ukrainian War, BRICS+ & Global Markets: New Management Competitive Landscapes

Abstract

The Russian-Ukrainian war introduced new elements into the strategic management of large global corporations. Recently, the marketplace of international companies has found a specific growth element, defined in the so-called BRICS+, that is changing competitive horizons and developing new models of management. In global markets, the managerial economics imposes an adaptive policy of corporate social responsibility, dominated by economic sustainability and eco-responsibility, with corporate conduct that is not always truthful and effective. From the beginning of 2010s and up to these 2020 years, a fifth phase of globalization (Competitive Landscapes Globalization) produced a structural change of competitive horizons, with policies of innovation and imitation focused on oversize management, the obsessive task of cost reductions, the worldwide localization of productions based on alliances, joint ventures and accords, that have developed multi-polar network organizations.