THE GUIDELINE FOR MAKING NEW WOMEN ENTREPRENEUR : A CASE STUDY OF HOME HEALTH CARE SERVICES

Abstract

The objectives of this research were to study the pattern of home health care services and provide the guidelines for creating new women entrepreneurs in Sansai District, Chiang Mai Province, using the Business Model Canvas. The researcher used qualitative research and used purposive sampling method. A semi-structured interview was used to collect data through in-depth interviews. The informants consisted of ten healthcare and elderly care entrepreneurs, six healthcare workers working in the hospital, five healthcare workers working in promoting hospitals, four rescue workers, and five public health officers in Sansai Chiang Mai, a total of 30 persons. The results show that home health care services for women entrepreneurs could be divided into three types: 1) nursing homes, 2) elderly transportation services, and 3) home elderly care services. In addition, the results reveal that new women entrepreneurs should understand the basic concept of business operations. It consists of the following elements for consideration: 1) Determine the service model. 2) Determine the target customers. 3) Determine the key activities. 4) Identify the key resources. 5) Finding the network. 6) Consideration of the revenue. 7) Understand the cost structure. 8) Use appropriate communication tools. 9) Maintain customer relationships.