Pub Date : 2024-04-11DOI: 10.60101/rmuttgber.2024.269208
Poomthan Rangkakulnuwat
This paper aims to find the determinant of Thailand’s king of fruit exports based on the gravity model. Several primary econometrics methods apply to the gravity model applying to Thailand’s durian export. The result indicates that the country-pair and time-fixed effect PML with interaction regarding the landlock and time dummy variables give the most logical results. The empirical results suggest that enhancing labor productivity in durian cultivation is a strategy to increase durian cultivation and export. Durian exporters might use the lower price strategy to enhance their income. Thailand’s durian exporters should find a specific country in each income-level group where most people love durian.
{"title":"EXPORT DEMAND FOR THAILAND'S KING OF FRUIT","authors":"Poomthan Rangkakulnuwat","doi":"10.60101/rmuttgber.2024.269208","DOIUrl":"https://doi.org/10.60101/rmuttgber.2024.269208","url":null,"abstract":"This paper aims to find the determinant of Thailand’s king of fruit exports based on the gravity model. Several primary econometrics methods apply to the gravity model applying to Thailand’s durian export. The result indicates that the country-pair and time-fixed effect PML with interaction regarding the landlock and time dummy variables give the most logical results. The empirical results suggest that enhancing labor productivity in durian cultivation is a strategy to increase durian cultivation and export. Durian exporters might use the lower price strategy to enhance their income. Thailand’s durian exporters should find a specific country in each income-level group where most people love durian.","PeriodicalId":508629,"journal":{"name":"RMUTT Global Business and Economics Review","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140713473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-11DOI: 10.60101/rmuttgber.2024.275549
Yingxi Liu, Sukontip Wongpun
In the era of social media, brands are increasingly adopting emotional marketing strategies to enhance their competitiveness in the market. In brand marketing, incorporating emotional elements allows for better satisfaction of consumers’ psychological and emotional needs. People always find it hard to forget emotions that touch their hearts, or the feelings evoked by someone. Emotional marketing, as a non-traditional marketing strategy, can assist businesses in engaging in deeper communication with customers and establishing meaningful relationships, thereby inspiring their identification. Enhancing customer identification with the brand is crucial for the long-term development of an enterprise. This article seeks to provide an in-depth understanding of how emotional marketing affects customer identification with Chinese local cosmetics brands. Employing a quantitative approach, this study sampled 468 participants from online consumers of Chinese local cosmetics. Structural Equation Modeling (SEM) was utilized as a data analysis technique. The results of the study indicated that emotional marketing had a positive and significant impact on customer identification.
{"title":"INFLUENCE OF EMOTIONAL MARKETING ON CUSTOMERS’ IDENTIFICATION WITH CHINESE LOCAL COSMETIC BRANDS","authors":"Yingxi Liu, Sukontip Wongpun","doi":"10.60101/rmuttgber.2024.275549","DOIUrl":"https://doi.org/10.60101/rmuttgber.2024.275549","url":null,"abstract":"In the era of social media, brands are increasingly adopting emotional marketing strategies to enhance their competitiveness in the market. In brand marketing, incorporating emotional elements allows for better satisfaction of consumers’ psychological and emotional needs. People always find it hard to forget emotions that touch their hearts, or the feelings evoked by someone. Emotional marketing, as a non-traditional marketing strategy, can assist businesses in engaging in deeper communication with customers and establishing meaningful relationships, thereby inspiring their identification. Enhancing customer identification with the brand is crucial for the long-term development of an enterprise. This article seeks to provide an in-depth understanding of how emotional marketing affects customer identification with Chinese local cosmetics brands. Employing a quantitative approach, this study sampled 468 participants from online consumers of Chinese local cosmetics. Structural Equation Modeling (SEM) was utilized as a data analysis technique. The results of the study indicated that emotional marketing had a positive and significant impact on customer identification.","PeriodicalId":508629,"journal":{"name":"RMUTT Global Business and Economics Review","volume":"1 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140715210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-16DOI: 10.60101/rmuttgber.2023.264328
Narinjong Wongaud, Siripa Wittayapornpipat
The purposes of this research were to study the following: (1) Behavior (2) Factors affecting behavior and (3) Financial planning model for retirement of the personel at Rajamangala University of Technology Tawan-ok, Chanthaburi Campus. The total of 97 samples were collected. Using a purposive sampling. An important instrument used to collect data was the questionnaires. The researchers employed descriptive and inferential statistics, such as frequency, percentage, average, and standard deviation. and multiple regression analysis. The findings of the study revealed that the in retirement planning behavior, there is a preparation after retirement (83.33%), savings and investments in style of bank deposits (79.38%), no fixed proportion of savings (32.99%). The factors of preparing for retirement had the greatest impact on financial planning (3.51). The factors of current income size had the moderate impact on financial planning (3.22), The factors of Current cost size had the moderate impact on financial planning (3.15). The factors of debt burden had the low impact on financial planning (2.33). The factors of return from savings had the moderate impact on financial planning (3.12). The factors of the certainty of the expected income level after retirement had the moderate impact on financial planning (3.31). A found appropriate investment and savings model is associated with 1) Provident Fund 2) Government Pension Fund 3) cooperative stock and 4) set/ securities.
{"title":"FINANCIAL PLANNING BEHAVIOR FOR RETIREMENT OF THE PERSONNAL IN RAJAMANGALA UNIVERSITY OF TECHNOLOGY TAWAN-OK, CHANTHABURI CAMPUS","authors":"Narinjong Wongaud, Siripa Wittayapornpipat","doi":"10.60101/rmuttgber.2023.264328","DOIUrl":"https://doi.org/10.60101/rmuttgber.2023.264328","url":null,"abstract":"The purposes of this research were to study the following: (1) Behavior (2) Factors affecting behavior and (3) Financial planning model for retirement of the personel at Rajamangala University of Technology Tawan-ok, Chanthaburi Campus. The total of 97 samples were collected. Using a purposive sampling. An important instrument used to collect data was the questionnaires. The researchers employed descriptive and inferential statistics, such as frequency, percentage, average, and standard deviation. and multiple regression analysis. The findings of the study revealed that the in retirement planning behavior, there is a preparation after retirement (83.33%), savings and investments in style of bank deposits (79.38%), no fixed proportion of savings (32.99%). The factors of preparing for retirement had the greatest impact on financial planning (3.51). The factors of current income size had the moderate impact on financial planning (3.22), The factors of Current cost size had the moderate impact on financial planning (3.15). The factors of debt burden had the low impact on financial planning (2.33). The factors of return from savings had the moderate impact on financial planning (3.12). The factors of the certainty of the expected income level after retirement had the moderate impact on financial planning (3.31). A found appropriate investment and savings model is associated with 1) Provident Fund 2) Government Pension Fund 3) cooperative stock and 4) set/ securities.","PeriodicalId":508629,"journal":{"name":"RMUTT Global Business and Economics Review","volume":"1242 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139176990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-16DOI: 10.60101/rmuttgber.2023.267180
Piya Wongpit
Lao PDR has achieved remarkable progress in terms of economic development, but it still faces many challenges to achieve its goal of graduation from LDC status by 2026. LDC graduation also comes with some challenges, including the phasing out of international support measures that are associated with LDC status, which will need to be addressed. The objectives of this paper are to identify lessons learned from other countries’ LDC graduation; analyze trade access to the market and expected impacts under LDC and evaluate the perceptions of private sectors on LDC graduation. The Export Potential Indicator was applied to evaluate potential products after graduation from LDC. As there are no changes in tariff preferences and huge export potential in Thailand, Vietnam, and China markets therefore the impact on exports after is expected to be minor. However, LDC graduation is projected to significantly impact exports to the European Union market.
{"title":"EVALUATING THE EFFECTS OF TRADE ON LAO PDR'S LDC GRADUATION","authors":"Piya Wongpit","doi":"10.60101/rmuttgber.2023.267180","DOIUrl":"https://doi.org/10.60101/rmuttgber.2023.267180","url":null,"abstract":"Lao PDR has achieved remarkable progress in terms of economic development, but it still faces many challenges to achieve its goal of graduation from LDC status by 2026. LDC graduation also comes with some challenges, including the phasing out of international support measures that are associated with LDC status, which will need to be addressed. The objectives of this paper are to identify lessons learned from other countries’ LDC graduation; analyze trade access to the market and expected impacts under LDC and evaluate the perceptions of private sectors on LDC graduation. The Export Potential Indicator was applied to evaluate potential products after graduation from LDC. As there are no changes in tariff preferences and huge export potential in Thailand, Vietnam, and China markets therefore the impact on exports after is expected to be minor. However, LDC graduation is projected to significantly impact exports to the European Union market.","PeriodicalId":508629,"journal":{"name":"RMUTT Global Business and Economics Review","volume":"991 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139176955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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