THEORIES OF COMMUNICATIVE SOCIETY: PHILOSOPHICAL APPROACH

Zh.M. Doskhozhina
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Abstract

The study of communication nature in the context of society not only makes it possible to identify the role of communication in social analysis, but also contributes to understanding and determining the level of communication impact on the formation of priority social institutions. In this regard, the study aims to analyze the system theories of communicative society in the following directions. First, in the specialized areas of socio-cultural practice, that is, the ways of carrying out certain communicative actions in society; second, by the nature of communication, for example, interpersonal or business; third, on the principle of information content of communication processes. The philosophical approach in this context focuses, first of all, on the spiritual activity of the subject of communication, the change of his world views and orientations, concepts and ideas, views and opinions for the benefit of humanitarian values.
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传播社会理论:哲学方法
研究社会背景下的传播本质不仅可以确定传播在社会分析中的作用,还有助于理解和确定传播对优先社会体制形成的影响程度。为此,本研究旨在从以下几个方面对传播社会的系统理论进行分析。首先,从社会文化实践的专门领域,即在社会中开展某些传播行动的方式;其次,从传播的性质,如人际传播或商务传播;第三,从传播过程的信息内容原则。在这种情况下,哲学方法首先侧重于传播主体的精神活动,即为了人道主义价值观而改变其世界观和方向、概念和思想、观点和意见。
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