Analysis of Cooperative Knowledge, Cooperative Motivation and Cooperative Image on Economic Education Students' Interest in Cooperatives

Abstract

Cooperatives are business entities that are in line with the economic system in Indonesia because they are based on the principle of family. So in the curriculum structure of the economic education study program there are courses in cooperative economics and cooperative management. The hope is that, after studying these courses, students can become cooperative catalysts, namely competent and committed to developing cooperatives in Indonesia. However, in reality, after conducting an initial survey of students of the 2019 economics study program, only 3 out of 81 students were members of the cooperative. The existence of cooperative courses should increase students' interest in becoming cooperative members. This research is correlational research with a quantitative approach. In this research, what was studied was the interest in cooperatives of Economic Education Study Program students. To measure each variable, namely cooperative knowledges, motivation to cooperate and cooperative images on interest in cooperatives using test instruments and questionnaires. The population in this study were students of the Economics Education Study Program. The results of this research are: 1) Cooperative Knowledge does not significantly influence interest in cooperatives; 2) Cooperative Motivation has a significant influence on interest in cooperatives; 3) Cooperative Image has a significant influence on the intention to cooperate and 4) Cooperative Knowledge, Cooperative Motivation and Cooperative Image have a simultaneous influence on the intention to cooperate.