Elements of Nation Branding at the Embassy of Romania in Dublin (2021-2023)

Abstract

This article analyzes elements of nation branding, i.e., cultural activities employed by the Embassy of Romania in Ireland in the recent context of the term of the current Romanian Ambassador (2021-2023). It will be proved that the Embassy operates between tradition and novelty, keeping already established connections in Ireland and forging new ones. Also, the formal institution representing Romania has been working with “informal ambassadors” (the diaspora, associations, churches, businesses, schools, art institutions, etc.) for the benefit of bilateral relations.