{"title":"Theorizing the Phenomenon of Women Empowerment in a Course to Discover the Purpose of Life for Marginalized Women in India—Evidence from Phool","authors":"P. Tyagi, Deepika Upadhyay","doi":"10.1177/22779779231209372","DOIUrl":null,"url":null,"abstract":"The present study attempts to theorize the phenomenon of empowerment of marginalized women in the context of social enterprises involved in sustainable business practices. To extract the deeper meaning of empowerment of such women, an inductive process using Gioia’s method was employed by interviewing 13 marginalized women working in the social enterprise ‘Phool’. The venture is involved in recycling sacred floral waste into incense sticks, organic fertilizers, and other sustainable packaging solutions. The findings of the study were built on the Social Identity Theory, which emphasizes the fundamental need to be a part of social groups. Our findings suggest that for marginalized women, empowerment manifests in dignity and honour, economic sovereignty and social admittance and embracement. The study contributes to the extant literature on women’s empowerment by intersecting with the phenomenon of marginalization in the context of social enterprise and explains how marginalized women experience empowerment at work.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asian Journal of Business and Management Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/22779779231209372","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
The present study attempts to theorize the phenomenon of empowerment of marginalized women in the context of social enterprises involved in sustainable business practices. To extract the deeper meaning of empowerment of such women, an inductive process using Gioia’s method was employed by interviewing 13 marginalized women working in the social enterprise ‘Phool’. The venture is involved in recycling sacred floral waste into incense sticks, organic fertilizers, and other sustainable packaging solutions. The findings of the study were built on the Social Identity Theory, which emphasizes the fundamental need to be a part of social groups. Our findings suggest that for marginalized women, empowerment manifests in dignity and honour, economic sovereignty and social admittance and embracement. The study contributes to the extant literature on women’s empowerment by intersecting with the phenomenon of marginalization in the context of social enterprise and explains how marginalized women experience empowerment at work.
期刊介绍:
South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.