Using Video Vignettes to Understand Perceptions of Leaders

IF 2.4 Q3 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE Multimodal Technologies and Interaction Pub Date : 2023-11-28 DOI:10.3390/mti7120110
Derek Moskowitz, Diana R. Sanchez, Brian Trinh
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Abstract

Video vignettes are one form of virtualized vignettes that may build upon traditional text vignettes and enable research participants to see and experience a unique scenario that is better translated visually than through a written text. This study examined using video vignettes to study perceptions of leaders. Participants watched virtualized, video vignettes depicting a male leader expressing either a masculine, gender-conforming expression or a feminine, gender-nonconforming expression. Participants evaluated these leaders on measures of leadership likability and leadership effectiveness. Results demonstrated that the videos of the masculine male leader were perceived as more likable and more effective than the videos of the feminine male leader. This relationship was not moderated by gender-related expectations the participants had. This finding reveals that there is a prototypical expectation that male leaders who depicted masculine expressions are more likable and effective. Additionally, we also found that the participant’s individual ideologies of gender-related expectations and conformity expectations were related to the results in unique ways. When the participant believed an ideal leader should have higher versus lower feminine traits, those participants also rated both leaders more positively regardless of the type of gender expression that was depicted in the video vignettes. In contrast, participants with strong expectations that others should conform to gender norms in social situations generally rated both leaders more negatively, regardless of the gender expression in the video vignette. The results are discussed in detail and the benefits of using virtualized and video vignettes are discussed.
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利用视频短片了解对领导者的看法
视频小故事是虚拟化小故事的一种形式,它可以建立在传统文本小故事的基础上,使研究参与者能够看到并体验到一种独特的情景,这种情景比通过书面文本更好地进行视觉转化。本研究探讨了使用视频小故事来研究领导者的看法。参与者观看了虚拟化的视频小插曲,其中描述了一位男性领导者表现出的阳刚、符合性别的表达方式或阴柔、不符合性别的表达方式。参与者对这些领导者的领导形象和领导效果进行了评估。结果表明,与女性化男性领导者的视频相比,男性化男性领导者的视频被认为更讨人喜欢,也更有效。这种关系没有受到参与者与性别有关的期望的调节。这一发现揭示了一种原型期望,即表现阳刚的男性领导者更讨人喜欢、更有效率。此外,我们还发现,受试者个人对性别相关期望和一致性期望的意识形态以独特的方式与研究结果相关。当受试者认为理想的领导者应该具有较高的女性特质与较低的女性特质时,无论视频片段中描述的性别表现类型如何,这些受试者对这两种领导者的评价都更积极。与此相反,那些强烈期望他人在社会环境中应符合性别规范的受试者,无论视频片段中的性别表达方式如何,一般都会对这两位领导者给予更负面的评价。本文对结果进行了详细讨论,并探讨了使用虚拟化和视频小插图的好处。
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来源期刊
Multimodal Technologies and Interaction
Multimodal Technologies and Interaction Computer Science-Computer Science Applications
CiteScore
4.90
自引率
8.00%
发文量
94
审稿时长
4 weeks
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