Tourism Clusters, Nature Research and Visitor Experiences: The Case of Fundación Batis in Barranquilla, Colombian Caribbean

Abstract

Clusters are beneficial to tourist companies in a number of ways as they have been found to promote innovation of both product and market. The case of Fundación Batis, located in the Colombian Caribbean, will be examined as a best practice in terms of adding tourism to a company’s supply to achieve diversification and supplemental revenue. After a successful incubation in a cluster, this foundation opened its doors to tourists, and its employees now engage in an open dialogue with visitors about conservation issues. As a result, the region gains an upscale offer in natural tourism, which helps to upgrade and diversify the local tourism product. © The Authors 2023