Exploration of New Digital Marketing Mode under the Background of Web3.0 Technology

Abstract

In the present, the digital economy is rising strongly with an irresistible trend, and it has become a key force to reorganize global factor resources, reshape global economic structure and change global competition pattern. As the underlying technical support of various applications of digital economy, Web3.0 is completely different from web1.0 and web2.0, that is, it has a new feature of "being owned" in addition to the readable and writable features of the previous two generations of Internet. The "ownability" mentioned here means that users have the ownership of their own created data. Once users have data assets and can trade freely, it will greatly stimulate their subjective initiative and creativity, thus giving birth to various new digital economic forms. Digital marketing is usually an important starting point for the success of digital transformation of enterprises. In the process of digital transformation, traditional enterprises often regard digital marketing as the first strategy. Digital marketing not only changes the contact mode between users and enterprises, but also can better improve the user experience, drive the upstream and downstream of the supply chain to produce efficient synergy, improve the coverage of sales activities, and effectively cope with retail scenes, optimize the shopping experience of consumers, and build a coordinated logistics system.