{"title":"Strategies and Tactics to Communicate ‘Nature’: Beyond Anthropocentrism in Swedish Media","authors":"G. C. Nicoletta, Derya Yüksek","doi":"10.1177/01968599231215749","DOIUrl":null,"url":null,"abstract":"Media play a central role in the discursive struggles over the meaning of nature, climate change and human–nature relationships through the strategic selection and salience of media content. This paper investigates the strategies and tactics mobilized by media producers in communicating environmental issues. The investigation is based on a selection of seven media productions in the Swedish context, comprising TV series and documentaries produced between 2015 and 2020. Through a discourse-theoretical analysis of these audio–visual products and interviews with their producers, we identify a five-cluster model, ranging from mainstream anthropocentric strategies to alternative ecocentric tactics. Our model aims to delineate media strategies reproducing hegemonic anthropocentrism to critically inquire about environmental ideologies in media communication and explore potential alternative tactics for more ecocentric representations of nature.","PeriodicalId":45677,"journal":{"name":"Journal of Communication Inquiry","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Communication Inquiry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/01968599231215749","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Media play a central role in the discursive struggles over the meaning of nature, climate change and human–nature relationships through the strategic selection and salience of media content. This paper investigates the strategies and tactics mobilized by media producers in communicating environmental issues. The investigation is based on a selection of seven media productions in the Swedish context, comprising TV series and documentaries produced between 2015 and 2020. Through a discourse-theoretical analysis of these audio–visual products and interviews with their producers, we identify a five-cluster model, ranging from mainstream anthropocentric strategies to alternative ecocentric tactics. Our model aims to delineate media strategies reproducing hegemonic anthropocentrism to critically inquire about environmental ideologies in media communication and explore potential alternative tactics for more ecocentric representations of nature.
期刊介绍：
The Journal of Communication Inquiry emphasizes interdisciplinary inquiry into communication and mass communication phenomena within cultural and historical perspectives. Such perspectives imply that an understanding of these phenomena cannot arise soley out of a narrowly focused analysis. Rather, the approaches emphasize philosophical, evaluative, empirical, legal, historical, and/or critical inquiry into relationships between mass communication and society across time and culture. The Journal of Communication Inquiry is a forum for such investigations.
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