Extending Technology Acceptance Model to Study Electric Vehicle Purchase Intentions in Egyptian

Abstract

Due to growing concern about greenhouse gas emissions from vehicles, global economies are adopting alternative fuel technology. Electric vehicles (EVs) are touted as a green and clean technology that might save natural resources and transition to a low-carbon transportation system. However, knowledge of EVs are rare, especially in developing countries. Therefore, this research aims to establish a theoretical basis based on Technology Acceptance Model (TAM) to broaden the knowledge of customers’ acceptance of using EVs. A self-administered questionnaire was developed. The hypotheses were simultaneously tested on a sample of 564 participants to assess the research model. The results show that the consumer attitude toward electric vehicles is mediating the relationship between (perceived ease of use, price sensitivity, and perceived barriers). In con - trast, it is not mediating the relationship between (Perceived usefulness, Knowledge of EVs, Environmental concern, and Green trust) and purchase intention. Moreover, the subjective norm is affecting the individual’s purchase intention. Research may include new variables in the future.