INFORMATISATION OF THE DIGITAL ECONOMY AS THE MAIN TREND OF EXPONENTIAL DEVELOPMENT

Abstract

The relevance of studying the informatisation of the digital economy as the main trend of modern development is beyond doubt, since the digital economy represents the main trend of digitalisation. Therefore, the world's largest developed countries consider the development of the digital economy as one of the important strategies for increasing national competitiveness, promoting economic growth and social development. The digitalisation of the economy is a fundamental and transformative trend in the world of technology and business. It encompasses the convergence of digital technologies with economic activity, leading to a profound impact on industries, societies and people's lives. The purpose of the study is to examine the theoretical and practical aspects of digitalisation of the digital economy as the main trend of modern development. Metodology. The paper uses the following methods and approaches: cross-cultural, systemic, structural-functional, institutional, anthropological and axiological, as well as general scientific methods - allowing to effectively analyse the ways of using digitisation to create new benefits. The article uses a data-centric approach to the analysis of information provision at an enterprise for the purpose of change management, which includes methods of collecting, structuring, documenting and reusing basic data generated by the change management processes. Results. The article elaborates on the directions of development of the digital economy as an economic form of big data; the directions of exponential development of information and trust in information sources; reveals the informatisation of the digital economy as the main trend of modern digital development. Practical implication. The informatisation of the digital economy creates both opportunities and challenges. Companies, governments and individuals must proactively adapt to this trend by adopting technology, prioritising data management, developing digital skills and adhering to ethical and responsible practices to unlock the full potential of the digital economy. The digitalisation of the economy is a transformative force with far-reaching implications. It represents a new era of rapid change and innovation, offering opportunities for growth and efficiency, but also creating challenges that require careful navigation. As this trend continues to evolve, it will shape the future of industries, economies and societies around the world.