{"title":"THE IMPACT OF TECHNOLOGICAL ENTREPRENEURSHIP ON THE REPUTATION OF THE REGION","authors":"V.V. Kulibanova","doi":"10.52897/978-5-7310-6226-8-2023-51-69-76","DOIUrl":null,"url":null,"abstract":"The place reputation is the most important competitive resource for building partnerships with such important stakeholder groups as investors and innovators. The public demonstration of the creation of favorable conditions for the development of innovative entrepreneurship in the region contributes to the construction of the place's image in the minds of target audiences. The article considers the impact of the innovation agenda in the media space on the formation of a region's positive reputation.","PeriodicalId":187725,"journal":{"name":"collection of scientific papers","volume":"423 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"collection of scientific papers","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52897/978-5-7310-6226-8-2023-51-69-76","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The place reputation is the most important competitive resource for building partnerships with such important stakeholder groups as investors and innovators. The public demonstration of the creation of favorable conditions for the development of innovative entrepreneurship in the region contributes to the construction of the place's image in the minds of target audiences. The article considers the impact of the innovation agenda in the media space on the formation of a region's positive reputation.
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