Shaping the Media Landscape: Exploring Media User Consumption in the Age of Social Media

Abstract

The innovation in social media and digital technology has profoundly transformed media user consumption patterns and habits, significantly impacting the Media, Entertainment, and Information (MEI) industry. Among the various sectors affected, the news industry stands out as one of the most profoundly influenced. This article employs the news industry as a case study and delves into changes in audience behavior and media organizational relationships, alterations in news content, and dissemination methods to further dissect the shifts in the ways users access news. Consequently, it derives insights into how media user behavior changes impact the news industry.