Pengaruh Penyampaian Konten Dakwah Di Tiktok Terhadap Efektifitas Dakwah Salamtv

Nuansa Akademik: Jurnal Pembangunan Masyarakat Pub Date : 2023-07-12 DOI:10.47200/jnajpm.v8i2.1713

Albahroyni Albahroyni, Hasan Sazali, K. Khatibah

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Abstract

This study illustrates how social media Tiktok affects the efficacy of salam da'wah television. This study employs a quantitative survey method. The questionnaire is disseminated online via a Google form. The population consists of followers of the salamtv Tiktok account. the research data were analyzed using regression analysis. The results showed 1) there was a positive and significant effect on the delivery of da'wah on Tiktok to the effectiveness of salamtv da'wah with a value contribution of 55.1% and each increase of 1 delivery value will add to the value of the effectiveness of da'wah by 0.846. 2) there is a positive and significant influence on the da'wah content on Tiktok on the effectiveness of the da'wah of Salamtv with a value contribution of 55.9% and each increase of 1 delivery value will increase the value of the effectiveness of the da'wah by 0.695. 3) there is a positive and significant influence on the delivery of da'wah content on Tiktok together on the effectiveness of the da'wah of Salamtv with a value contribution of 59.7% and each increase of 1 delivery value will add to the effectiveness of da'wah by 0.435 and 0.390

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Tiktok 上的 Dakwah 内容传播对 Salamtv 达瓦赫效果的影响

本研究阐述了社交媒体 "Tiktok "如何影响 "萨拉姆达瓦 "电视的效果。本研究采用定量调查法。问卷通过谷歌表格在线发布。研究数据采用回归分析法进行分析。结果显示：1）Tiktok 上的 "达瓦 "传播对 salamtv "达瓦 "效果有积极而显著的影响，贡献值为 55.1%，每增加 1 个传播值，"达瓦 "效果值将增加 0.846。2）Tiktok 上的 "达瓦 "内容对 Salamtv 的 "达瓦 "效果有积极而显著的影响，其价值贡献率为 55.9%，每增加 1 个传递值将使 "达瓦 "效果值增加 0.695。3) Tiktok 上的 "圣训 "内容传递对 Salamtv 的 "圣训 "效果有积极和显著的影响，贡献值为 59.7%，每增加 1 个传递值将使 "圣训 "效果增加 0.435 和 0.390。

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Nuansa Akademik: Jurnal Pembangunan Masyarakat

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