{"title":"Understanding exhibition image in digital exhibitions: an application of cognitive appraisal theory","authors":"Huimin Song, Wei Zeng, Mengjie Wu","doi":"10.1080/10941665.2023.2264988","DOIUrl":null,"url":null,"abstract":"ABSTRACT Based on cognitive appraisal theory, this study examines the effects of visitors’ embodied cognition on exhibition images via the mediation of flow experience and the moderation of technical interactivity. Using a scenario-based experimental design, this research examined the direct effects of embodied cognition on exhibition images in Study 1, the mediating effects of flow experience in Study 2, and the moderating effects of technical interactivity in Study 3. The findings contribute to research on flow experiences in the exhibition industry, expand the breadth of the application of cognitive appraisal theory to digital exhibitions, and provide suggestions for organizing digital exhibitions.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"48 1","pages":"667 - 681"},"PeriodicalIF":4.3000,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2023.2264988","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Based on cognitive appraisal theory, this study examines the effects of visitors’ embodied cognition on exhibition images via the mediation of flow experience and the moderation of technical interactivity. Using a scenario-based experimental design, this research examined the direct effects of embodied cognition on exhibition images in Study 1, the mediating effects of flow experience in Study 2, and the moderating effects of technical interactivity in Study 3. The findings contribute to research on flow experiences in the exhibition industry, expand the breadth of the application of cognitive appraisal theory to digital exhibitions, and provide suggestions for organizing digital exhibitions.
期刊介绍：
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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