{"title":"They’re back! QR codes for marketing the academic library after pandemic lockdowns","authors":"Kate Cauley, Maria Kiriakova, Ellen Sexton","doi":"10.1080/15228959.2022.2152152","DOIUrl":null,"url":null,"abstract":"Abstract The Use of QR codes for various functions in society resurged during the pandemic. We reviewed the literature on QR use in Libraries. We carried out an exploratory study to see if students returning to campus in spring 2022 could be persuaded to visit our Library website using QR codes displayed on posters and postcards distributed around campus. We measured relatively few visits to our website from our QR code marketing materials in comparison to visits originating from a search engine or a URL in Blackboard or on the college website.","PeriodicalId":35381,"journal":{"name":"Public Services Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Services Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15228959.2022.2152152","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract The Use of QR codes for various functions in society resurged during the pandemic. We reviewed the literature on QR use in Libraries. We carried out an exploratory study to see if students returning to campus in spring 2022 could be persuaded to visit our Library website using QR codes displayed on posters and postcards distributed around campus. We measured relatively few visits to our website from our QR code marketing materials in comparison to visits originating from a search engine or a URL in Blackboard or on the college website.
期刊介绍：
Public Services Quarterly covers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices. The journal publishes research-based and theoretical articles as well as case studies that advance the understanding of public services, including reference and research assistance, information literacy instruction, access and delivery services, and other services to patrons. Articles may examine creative ways to use technology to assist students and faculty. Practice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.
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