Relationship between Sustainable Human Resources Management and Employee Engagement in Creative Professions on the Example of Architects

Abstract

There is a research gap in studies on the impact of sustainable human resource management on creative industries employee engagement. The purpose of this study was to investigate the impact of sustainable human resource management (HRM) on creative industries employee engagement using the professional group of architects as an example. The objective of this research was to examine how sustainable human resource management affects employee engagement in creative industries, focusing on architects as a representative professional group. The study provided valuable insights that can orient future research efforts and inform practical implications in the field of sustainable HRM. The quantitative study of 345 architects was conducted to test the relationship between the application of sustainable HRM practices in the workplace and the professional engagement perceived by employees. The research carried out confirms the validity of verifying the relationship between the variables studied. The study reveals that sustainable HRM practices, such as promoting ethical behaviour and diversity, offering work flexibility, providing fair remuneration practices and supporting pro-environmental attitudes, have a positive impact on work engagement among architects and that it is beneficial to develop these attitudes in a conscious manner in order to obtain better results and higher job satisfaction among employees in the creative industries.