Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange

IF 5.7 1区 管理学 Q1 BUSINESS Journal of Consumer Research Pub Date : 2024-01-10 DOI:10.1093/jcr/ucae002
Chihling Liu, Robert V Kozinets, Anthony Patterson, Xin Zhao
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Abstract

This paper investigates the dynamics of long-term gift exchange between British mothers and their adult daughters, delving into the processes behind dyadic gift-giving. Through 54 comprehensive interviews, we elaborate the micropolitics that characterize these dynamics. Micropolitics refers to the subtle, everyday interactions, including gift exchange, that shape the ongoing negotiation of roles and the management of conflict or consensus within relationships. The study uncovers how these micropolitics manifest through four distinct processes of gift exchange: confirming, endorsing, connoting, and commanding. Gifts emerge as key instruments in this negotiation, serving as a medium for the reciprocal regulation of role behavior concerning gender, identity, and both endo-dyadic (within the dyad) and exo-dyadic (outside the dyad) roles. In contrast to previous research that adopts a synchronic (snapshot) approach to gift-giving, our diachronic (over time) perspective emphasizes how power dynamics, intent, and identity politics evolve to sustain and transform relationships. Our findings illustrate the important communicative and power-laden processes of gift exchange in enduring relations, explaining why even unwanted gifts can have significant bonding value. Our study offers fresh perspectives on the continuous evolution of relationship and role dynamics, as viewed through the practices of gift exchange.
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持久双向关系中的礼品赠送:母女交换礼物的微观政治学
本文研究了英国母亲与其成年女儿之间长期礼物交换的动态,深入探讨了双向礼物赠送背后的过程。通过 54 个综合访谈,我们阐述了这些动态的微观政治学特征。微观政治指的是微妙的日常互动,包括礼物交换,这些互动决定了关系中角色的持续协商以及冲突或共识的管理。本研究揭示了这些微观政治是如何通过礼物交换的四个不同过程体现出来的:确认、认可、内涵和命令。在这一协商过程中,礼物成为关键的工具,成为相互调节角色行为的媒介,这些角色行为涉及性别、身份,以及内向--双向(双向关系中)和外向--双向(双向关系外)角色。与以往采用同步(快照)方法研究礼品赠送的研究不同,我们的非同步(随着时间的推移)视角强调了权力动态、意图和身份政治是如何演变以维持和改变关系的。我们的研究结果说明了礼物交换在持久关系中的重要沟通和权力过程,解释了为什么即使是不想要的礼物也具有重要的纽带价值。通过礼物交换的实践,我们的研究为关系和角色动态的持续演变提供了新的视角。
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来源期刊
CiteScore
12.00
自引率
9.70%
发文量
53
期刊介绍: Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.
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