{"title":"Hollywood’s current game plan: it’s the IP and not the actor","authors":"Lee Yoong Hon","doi":"10.1080/16522354.2023.2300013","DOIUrl":null,"url":null,"abstract":"Ever since the success of Star Wars in the 1970s, Hollywood’s obsession with blockbusters and their sequels (prequels) has been evident. The exploitations of successful intellectual properties (IP)...","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/16522354.2023.2300013","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Ever since the success of Star Wars in the 1970s, Hollywood’s obsession with blockbusters and their sequels (prequels) has been evident. The exploitations of successful intellectual properties (IP)...
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